Paperback
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English
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Description
Concise, breezy and pragmatic.
Concise, breezy and pragmatic.
A unique popular maths book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusing facts, the narrative makes maths accessible.... Astute advice for businesspeople and educators.
This cure for statistical illiteracy couldn’t come at a better time or from a better team - a psychologist and a journalist present remarkably practical techniques for comprehending and communicating the maths that really matters.
Concise, breezy and pragmatic.
A unique popular maths book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusing facts, the narrative makes maths accessible.... Astute advice for businesspeople and educators.
This cure for statistical illiteracy couldn’t come at a better time or from a better team - a psychologist and a journalist present remarkably practical techniques for comprehending and communicating the maths that really matters.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Karla Starr (Author)
Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.