Managing Cultural Joint Ventures
An Identity-Image View
Tanja Johansson, Annukka Jyrämä & Kaari Kiitsak-Prikk
Managing Cultural Joint Ventures
An Identity-Image View
Tanja Johansson, Annukka Jyrämä & Kaari Kiitsak-Prikk
Hardback / bound
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English
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Description
This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.
Tanja Johansson, PhD, is Director at the Laurea University of Applied Sciences in Espoo, Finland.
Annukka Jyrämä, PhD, is Professor of Cultural Management at the Estonian Academy of Music and Theatre and a senior advisor at Aalto University, Finland.
Kaari Kiitsak-Prikk, PhD, is Lecturer and Head of Studies on the Cultural Management MA programme at the Estonian Academy of Music and Theatre.