Description
Most strategy is, let’s face it, bullsh*t. A bunch of fancy words which mean nothing at all. At best harmless and easy to ignore. At worst confusing and destructive. What if strategy could instead be clear, simple, bold, and even actually useful?
Alex M H Smith is a strategist responsible for the direction of some of the most exciting and fastest growing new brands of the past decade. He is founder of Basic Arts, and writer of acclaimed newsletter The Way, which teaches strategic thinking to founders. Alex M H Smith is a strategist responsible for the direction of some of the most exciting and fastest growing new brands of the past decade. He is founder of Basic Arts, and writer of acclaimed newsletter The Way, which teaches strategic thinking to founders.