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The effect of Social Media on Relationship Marketing
The effect of Social Media on Relationship Marketing

The effect of Social Media on Relationship Marketing

Timo , de Wit

Paperback / Sewn | English
  • Available. Delivery time is 7 working day (s).
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€49.00
Description

The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn¿t include anything related to the upcoming phenomenon ¿social network sites¿. There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences.

Master Business Studies Marketing and Entrepreneurship.Faculty of Economics Science and Econometrics.University of Amsterdam.

Specifications
  • Publisher
    LAP LAMBERT Academic Publishing
  • Pub date
    Jun 2012
  • Pages
    64
  • Theme
    Sales and marketing
  • Dimensions
    220 x 150 x 4 mm
  • Weight
    113 gram
  • EAN
    9783659139260
  • Paperback / Sewn
    Paperback / Sewn
  • Language
    English

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