Description
"A penetrating, well-considered look behind the polished scenes of the influencer industry."
"A penetrating, well-considered look behind the polished scenes of the influencer industry."
"Emily Hund’s remarkable book is a timely contribution. . . . Hund’s book arrives at a point when the influencer industry has penetrated the mainstream to an unprecedented degree. It is a fascinating moment to reflect on a role which finds itself at the interface between a number of societal transformations."---Mark Carrigan, LSE Review of Books
"[The Influencer Industry] should be read by anyone who desires a greater knowledge of the influencer industry, as well as any course on media industries and internet culture."---Mariah L. Wellman, Media Industries Journal
Emily Hund is a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvania’s Annenberg School for Communication and a consultant to industry, academic, and government groups. Her work has appeared in leading publications such as the New York Times, the Atlantic, and the Guardian.