The Person in Personalisation
The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
David Mannheim
The Person in Personalisation
The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
David Mannheim
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Description
David Mannheim has worked in the digital marketing industry for more than 15 years. As a prolific voice in the experimentation, optimisation and personalisation communities, he has worked alongside several of the UK’s biggest retailers. He founded User Conversion, a conversion rate optimisation consultancy at the age of 28 which was successfully acquired. Since then, he has begun to kickstart his second venture, a platform that helps retailers identify the intent of their audience: Made With Intent.
However, his book is about personalisation so it makes sense to be personal. Getting up close with David, outside of the optimisation industry, and in no particular order of preference, he occasionally swears, doesn’t drink, and exercises rarely because he is busy being a husband, father of two, and watching all of the Disney films. He lives in sunny Southport by the beach, a town full of care homes and chippies. This is his first and last book – some would call this an exclusive. His opinions, often written in the third person for no apparent reason, are nothing but his own reductive, pessimistic, yet equally hilarious thoughts.
David Mannheim has worked in the digital marketing industry for more than 15 years. As a prolific voice in the experimentation, optimisation and personalisation communities, he has worked alongside several of the UK’s biggest retailers. He founded User Conversion, a conversion rate optimisation consultancy at the age of 28 which was successfully acquired. Since then, he has begun to kickstart his second venture, a platform that helps retailers identify the intent of their audience: Made With Intent.
However, his book is about personalisation so it makes sense to be personal. Getting up close with David, outside of the optimisation industry, and in no particular order of preference, he occasionally swears, doesn’t drink, and exercises rarely because he is busy being a husband, father of two, and watching all of the Disney films. He lives in sunny Southport by the beach, a town full of care homes and chippies. This is his first and last book – some would call this an exclusive. His opinions, often written in the third person for no apparent reason, are nothing but his own reductive, pessimistic, yet equally hilarious thoughts.