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The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Carmine Gallo

The Power of foursquare:  7 Innovative Ways to Get Your Customers to Check In Wherever They Are
The Power of foursquare:  7 Innovative Ways to Get Your Customers to Check In Wherever They Are

The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Carmine Gallo

Hardback / bound | English
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Description

Bestselling author Carmine Gallo explains the method behind social-media giant Foursquare's success--and he explains how marketers and entrepreneurs can apply it to their own endeavors, especially in brick-and-mortar retail.

CARMINE GALLO is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs. Gallo has been featured in the Wall Street Journal, the New York Times, Success Magazine, and on CNBC. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

Specifications

  • Publisher
    McGraw-Hill Professional
  • Pub date
    Nov 2011
  • Pages
    272
  • Theme
    Sales and marketing
  • Dimensions
    236 x 163 x 22 mm
  • Weight
    544 gram
  • EAN
    9780071773171
  • Hardback / bound
    Hardback / bound
  • Language
    English

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