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Description
Offers tools to help architects evidence, develop and communicate value to those outside the field, strengthening their ability to pitch for work, access new funding streams and prove architecture’s key contribution to society.
'The architectural profession and society must collaborate on repairing the covenant between us so that we may deliver the outcomes that matter so much to both. Flora Samuel’s excellent book throws light on the actual and potential contribution of architects to the prospect of social well-being and more to the point, identifies ways in which we must go about realizing this potential.'
Benjamin Derbyshire, President, Royal Institute of British Architects and Chair of HTA Design
'Architects are needed more than ever to address the challenges in the built environment. In this timely book Flora Samuel presents valuable insights for the profession’s future development, which she argues depends on how it organises its knowledge. It is a must-read for architectural professionals in the 21st century.'
Fredrik Nilsson, Professor of Architectural Theory, Chalmers University of Technology, and Head of Research in Practice, Älvstranden Utveckling AB
'I have been teaching and preaching about the problems architecture as a profession and architects as practitioners face for the last five years. If only I had had this book to assign all along! It lays out so clearly the issues behind the ironic but tragic fact that the public and the architectural profession hate what architecture has become. The fact that no one in this binary is happy with a profession that is seen as effete and socially indifferent requires an analysis that goes beyond handwringing and cross accusations. This book is it, as it systematically analyses both the history and structure of this dilemma.'
Peggy Deamer, Professor of Architecture, Yale University and Architecture Lobby
Flora Samuel is Professor of Architecture in the Built Environment at the University of Reading and the first RIBA Vice President for Research. She was also the first woman Head of the University of Sheffield School of Architecture in the UK. This book was written as a result of her concern about the amount of waste and suffering caused by the quality of much of our built environment. She has received extensive funding from the Arts and Humanities Research Council for her work on the value of architects and on the way in which they evidence that value. Being passionate about breaking down the barriers between academia and architectural practice, she has, since 2012, embroiled herself in the activities of the Royal Institute of British Architects as a twice-elected National Council member and Chair of its Research and Innovation Group. She also delivers research training in practice and is a supervisor of practitioner PhDs. Flora Samuel is known for her unorthodox writings on Le Corbusier, about whom she has published extensively. A mother of three daughters, she is based in Wales.