AN INSTANT NEW YORK TIMES BESTSELLER
'Radically new and engaging.' MATTHEW WALKER
'Not only will every reader remember better afterward, they'll also never forget this life-changing book.' SIDDHARTHA MUKHERJEE
'Ranganath turns much of what we think we know about memory on its head.' DANIEL J.
Charan Ranganath is the Director of the Memory and Plasticity Program and a Professor of Psychology and Neuroscience at the University of California at Davis. He also the Director of the University of California at Davis' Dynamic Memory Lab, a world-leading research laboratory. Ranganath is a pioneer in the use of brain imaging techniques like functional magnetic resonance imaging (fMRI) to study the mechanisms in the brain that allow us to remember past events.
His work has been recognised with numerous awards, including a Guggenheim Fellowship and the Leverhulme Professorship at the University of Cambridge. He lives in California.