Adoption and Implementation of AI in Customer Relationship Management
Adoption and Implementation of AI in Customer Relationship Management
Hardback / bound
|
English
€313.95
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Description
Focuses on the transformations that AI-powered CRM can bring to organisations in order to build better services that create more productive relationships. The book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions.