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Description
Review of the hardback: 'This is an insightful case study about how a collective marketing and research organisation took on the chemical and synthetic corporate giants … this story offers convincing evidence in its own right that technical investment can promote the survival of cotton industries in advanced countries.' Business History
Review of the hardback: 'This is an insightful case study about how a collective marketing and research organisation took on the chemical and synthetic corporate giants … this story offers convincing evidence in its own right that technical investment can promote the survival of cotton industries in advanced countries.' Business History
Review of the hardback: 'This is an insightful case study about how a collective marketing and research organisation took on the chemical and synthetic corporate giants … this story offers convincing evidence in its own right that technical investment can promote the survival of cotton industries in advanced countries.' Business History