Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
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Description
Bruna Jochims is Assistant Professor of Marketing at SKEMA Business School (Lille, France). Her fields of research include behavioral change, sensory marketing and decision-making.
Bruna Jochims is Assistant Professor of Marketing at SKEMA Business School (Lille, France). Her fields of research include behavioral change, sensory marketing and decision-making.
Juliann Allen is Assistant Professor of Marketing in the College of Business Administration at Nicholls State University (Thibodaux, LA, USA). Her research interests include social media influencers, authenticity, self-brand connections, materialism and human brands.
Bruna Jochims is Assistant Professor of Marketing at SKEMA Business School (Lille, France). Her fields of research include behavioral change, sensory marketing and decision-making.
Juliann Allen is Assistant Professor of Marketing in the College of Business Administration at Nicholls State University (Thibodaux, LA, USA). Her research interests include social media influencers, authenticity, self-brand connections, materialism and human brands.