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Sustainable Marketing

A Holistic Approach

Mark Peterson

Sustainable Marketing
Sustainable Marketing

Sustainable Marketing

A Holistic Approach

Mark Peterson

Paperback | English
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€73.95
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Description

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

Dr. Mark Peterson served as the editor of the SAGE-published journal, Journal of Macromarketing from 2016-2019. He is the author of ‘Using Macromarketing to Teach Business Sustainability’, published in 2021 in the Journal of Marketing Education (also SAGE). His research has been published in such highly regarded outlets outside of marketing (such as Business Strategy and the Environment, Energy Policy, Sustainable Production and Consumption), as well as a host of leading journals in the realms of marketing, policy, entrepreneurship and business. He currently teaches courses in sustainable business practices, marketing analytics and marketing management at the University of Wyoming. He teaches across all levels – undergraduates, masters and doctoral students. Mark was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006. He received his Ph.D. in Marketing from Georgia Tech in 1994.

Specifications

  • Publisher
    Sage Publications Ltd
  • Pub date
    May 2021
  • Pages
    440
  • Theme
    Sales and marketing
  • Dimensions
    232 x 186 mm
  • Weight
    790 gram
  • EAN
    9781526494634
  • Paperback
    Paperback
  • Language
    English

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