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Resultaten voor 'carlos velasco'
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Consumer Consciousness
How do people experience products, brands, and digital environments through their senses and awareness?Drawing on philosophy, psychology, marketing, and neuroscience, Consumer Consciousness examines how our engagement with everyday consumption and digital experiences can be enhanced or disrupted by technology. Conscious awareness through touch, sight, sound, and even virtual experiences shape our perception, decision-making, and well-being. Central to this argument is the concept up the conscioumer: an ethically aware, reflective, and engaged individual, whose market choices align with personal, societal, and environmental values. Olivia Petit and Carlos Velasco highlight the role of unconscious mechanisms by tracing the historical and philosophical evolution of the consumer, advocating for a renewed focus on conscious experience as a tool for empowerment. Multisensory marketing, sensory ecosystems, and immersive technologies are shown not only to influence perception, but also to expand the possibilities of reflective and meaningful engagement.Emerging technologies such as Artificial intelligence, IoT, XR, and robotics, are reshaping consumer consciousness, creating hybrid human-technology assemblages which challenge traditional notions of agency. The ethical stakes of these developments are high: Petit and Velasco make the case for responsible design, meta-cognitive capacities, and societal frameworks that foster well-being and sustainability. More than a theoretical exploration, Consumer Consciousness offers a practical and philosophical guide to understanding and cultivating conscious consumption.
€ 136,50 -
Consumer Consciousness
How do people experience products, brands, and digital environments through their senses and awareness?Drawing on philosophy, psychology, marketing, and neuroscience, Consumer Consciousness examines how our engagement with everyday consumption and digital experiences can be enhanced or disrupted by technology. Conscious awareness through touch, sight, sound, and even virtual experiences shape our perception, decision-making, and well-being. Central to this argument is the concept up the conscioumer: an ethically aware, reflective, and engaged individual, whose market choices align with personal, societal, and environmental values. Olivia Petit and Carlos Velasco highlight the role of unconscious mechanisms by tracing the historical and philosophical evolution of the consumer, advocating for a renewed focus on conscious experience as a tool for empowerment. Multisensory marketing, sensory ecosystems, and immersive technologies are shown not only to influence perception, but also to expand the possibilities of reflective and meaningful engagement.Emerging technologies such as Artificial intelligence, IoT, XR, and robotics, are reshaping consumer consciousness, creating hybrid human-technology assemblages which challenge traditional notions of agency. The ethical stakes of these developments are high: Petit and Velasco make the case for responsible design, meta-cognitive capacities, and societal frameworks that foster well-being and sustainability. More than a theoretical exploration, Consumer Consciousness offers a practical and philosophical guide to understanding and cultivating conscious consumption.
€ 37,50 -
Digital Dining
New Innovations in Food and TechnologyIn “Digital dining: New innovations in food and technology”, Charles Spence and Carlos Velasco explore how emerging digital tools and technologies, such as smartphones, 3D printing, artificial intelligence, robots, and extended reality, are transforming the way we prepare, consume, and experience food.
€ 241,95 -
Multisensory Experiences
Where the Senses Meet TechnologyThe book seeks to empower the reader to shape their own and other people's experiences by considering the multisensory worlds in which we live. This book is a powerful and personal story about the authors' passion for, and viewpoint on, multisensory experiences.
€ 48,50 -
Carteles españoles del siglo XX
Los carteles han sido hasta hace unas décadas uno de los escasos soportes de difusión publicitaria existentes y, desde finales del siglo XIX, el más conocido y aceptado.Gigantescos carteles de papel litografiado en vistosos colores anunciando un licor, un chocolate o una bicicleta sorprendían y alegraban la vista a los viandantes. Este libro de 'recuerdos en color', permite emprender un paseo agradable y nostálgico por nuestra historia reciente.
€ 29,50 -
Multisensory Experiences
Where the senses meet technologyMultisensory Experiences: Where the senses meet technology takes you on a journey that goes from the fundamentals of multisensory experiences, through the relationship between the senses and technology, to what the future of those experiences may look like, and our responsibility in it.
€ 55,50 -
Auditory Contributions to Food Perception and Consumer Behaviour
This volume provides a state-of-the-art summary of the emerging field of sonic seasoning research, whereby music/soundscapes are specifically chosen, or else designed/composed, in order to correspond crossmodally to, and hence potentially modify, the associated taste/flavour of food and beverages.
€ 159,95 -
Filosofiadeprimero Punto Com
Destinado tanto a la consulta rápida del estudiante, como al placer de la lectura sosegada y reflexiva. La presente obra constituye una exposición sencilla y sistemática para hacerse una idea de lo que concierne a la filosofía. A través de una cuidadosa selección de contenidos se ofrece al lector el núcleo de un proyecto más amplio, disponible en la web del mismo título; de modo que alrededor del texto aquí segregado gravitan el resto de recursos y actividades.
€ 82,90 -
Challenging the Borders of Justice in the Age of Migrations
The volume gathers theoretical contributions on human rights and global justice in the context of international migration.
€ 142,95 -
Multisensory Packaging
Designing New Product ExperiencesBringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging.
€ 193,95