Resultaten voor 'gordon foxall'
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Marketing in the Service Industries
Marketing Service IndsGordon Foxall is a senior lecturer in marketing at Cranfield School of Management.
€ 44,50 -
Interpreting Consumer Choice
The Behavioural Perspective ModelThis book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
€ 76,50 -
Consumer Behaviour (RLE Consumer Behaviour)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
€ 171,50 -
The Routledge Companion to Consumer Behavior Analysis
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f
€ 82,95 -
Addiction as Consumer Choice
Exploring the Cognitive DimensionThis book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion.
€ 64,95 -
Intentional Behaviorism
Philosophical Foundations of Economic Psychology"No one discipline can solely account for the complexities that determine consumer choice. In his new book, Intentional Behaviorism: Philosophical Foundations of Economic Psychology, Gordon Foxall masterfully bridges the gap between different disciplinary subjects and schools of thoughts to offer a multidisciplinary perspective and philosophical analysis on the complexities of economic and social behaviour. Both comprehensive and illuminating, this book significantly advances the field and is essential reading for professionals in the area." --Mirella Yani-de-Soriano, Reader, Cardiff University, UK. "Gordon Foxall has been conducting an empirical research programme into consumer behavioural and economic psychology and consumer decision-making and choice for over three decades. In his current and most innovative approach to the psychological explanation of action, Foxall introduces the concept of Janus-variables as a means of linking extensional and intentional variables whilst maintaining their individual spheres of applicability: an ingenious device which will repay the serious attention of behavioral scientists and philosophers. He demonstrates a vast range of knowledge and successfully brings together a truly interdisciplinary piece of scholarship, employing admirable use of philosophical reasoning to proffer an explanation of economic behaviour and much more." --Paul M. W. Hackett, Honorary Fellow, Department of Philosophy, University of Durham, Durham, UK and Professor of Ethnography, School of Communication, EMERSON COLLEGE, Boston, USA "Gordon Foxall begins his carefully-argued and compelling work by observing that economic activity—"the allocation of limited resources among competing ends" (p.7)—is applicable to all sorts of activity not typically considered economic. He notes that social, political, and even romantic behavior (and let’s add much non-human animal activity) can be usefully viewed within this broad economic perspective. And indeed "useful" is the operative word here as Foxall constructs a research framework for economic behavior that rests upon two philosophies of psychology that are conventionally deemed incompatible. But, Radical Behaviorism, Foxall holds, has not been superseded by Cognitivism (specifically Intentional Stance Cognitivism) in a Kuhnian paradigm war. Rather the clash between these two can be one of productive innovation—a scientific consilience, not a destructive competition. Employing just this interplay between these two mighty foundations, Foxall derives an original methodology for a branch of empirical behavioral science designed to render economic behavior more intelligible. This book is a worthy effort toward this unarguably important task." --Linda A.W. Brakel, M.D., Associate Professor (Adjunct), Dept. of Psychiatry, University of Michigan
€ 135,95 -
Consumers in Context
The BPM Research ProgramThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
€ 76,50 -
Interpreting Consumer Choice
The Behavioural Perspective ModelThis book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
€ 228,95 -
Strategic Marketing Management (RLE Marketing)
Multivolume collection by leading authors in the field
€ 214,95 -
Marketing in the Service Industries
Marketing Service IndsGordon Foxall is a senior lecturer in marketing at Cranfield School of Management.
€ 180,50 -
The Routledge Companion to Consumer Behavior Analysis
'This book highlights one of the most important trends in understanding consumer behavior, and from some of the leading international scholars in the field. They explore the concept of consumer behavior analysis from different perspectives, this is a must read if you want to truly understand consumer behavior.' - Sir Cary Cooper, CBE, 50th Anniversary Professor of Organizational Psychology and Health at Manchester Business School, University of Manchester, UK and President of the British Academy of Management 'I highly recommend this book to academics, researchers, organizational leaders and policy makers whose goals are to predict and influence consumer behavior. Most consumer research disregards the effect of the consumer setting on behavior and is often not grounded in empirically demonstrated principles. Fortunately, emerging ideas offered by Foxall et al. lay substantial groundwork for an advanced analysis of consumer behavior with workable implications for changing consumptive behaviors.' - Ramona Houmanfar, Editor of the Journal of Organizational Behavior Management and Associate Professor & Director, The University of Nevada, USA 'This book presents a comprehensive coverage of consumer behavior analysis. It will introduce behaviour analysts to how the science of behavior can be applied in this area and to the Behavioral Perspective model of consumer choice (BPM). Among the many topics it offers an excellent and readable introduction to operant behavioral economics and how this can be applied to consumer behavior. The writing is supported throughout by examples from the research and it addresses the application of laboratory research findings to consumer behavior. It will be useful book and I recommend it.' - T. Mary Foster, Professor, University of Waikato, New Zealand 'Store choice, in-store behaviour, on-line; preferences and decision-making; experimental analysis, ethnographics, consumers as inforagers, symbolic consumption, brand performance; corporate responses and consumer heterophenomenology; with gambling and corruption adding additional intrigues. This book is an insightful, well-crafted and highly topical resource, edited by one of the leading authorities on consumer behaviour… not to be missed!' - Sally Dibb, Professor, The Open University, UK
€ 339,95 -
Context and Cognition in Consumer Psychology
How Perception and Emotion Guide ActionThis work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
€ 193,95