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Resultaten voor 'jeannette littlemore'
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Unpacking Creativity
The Power of Figurative Communication in Advertising'This book provides an effective analysis of visual and language metaphors and their interaction, informed by astute application of cognitive science to a range of examples from advertising. Students and researchers in communication, linguistics, and cognitive linguistics as well as advertising researchers and practitioners will find the book interesting and informative. It is well-written and readable, and would be an excellent text for an advanced course in advertising, communication, or cognitive linguistics.' Professor L. David Ritchie, Department of Communication, Portland State University
€ 35,95 -
Creative Metaphor, Evaluation, and Emotion in Conversations about Work
This book explores creative and conventional metaphor within a particular workplace.This book will appeal to researchers interested in better understanding metaphor, creativity, evaluation, and workplace cultures.
€ 28,95 -
Applying Cognitive Linguistics to Second Language Learning and Teaching
€ 109,95 -
Applying Cognitive Linguistics to Second Language Learning and Teaching
€ 142,95 -
Creative Metaphor, Evaluation, and Emotion in Conversations about Work
This book explores creative and conventional metaphor within a particular workplace.This book will appeal to researchers interested in better understanding metaphor, creativity, evaluation, and workplace cultures.
€ 73,50 -
Metaphor, Metonymy, the Body and the Environment
An Exploration of the Factors That Shape Emotion-Colour Associations and Their Variation across Cultures'… this monograph is essential reading for students and researchers interested in cognitive linguistics and cross-cultural studies, and is sure to inspire and guide scholars and practitioners in fields such as psychology, cultural studies, design, and art.' Yue Guan, Journal of Pragmatics
€ 24,95 -
The Many Faces of Creativity
Exploring Synaesthesia through a Metaphorical LensCreative metaphor has been of central interest to the cognitive linguistic research community in recent years. However, little is known about what propels people to use metaphor in a creative way. In this Element, the authors identify and explore some of the clues that synaesthesia may provide to help us better understand the factors that drive creativity, with a particular focus on creative metaphor. They identify the factors that seem to trigger the production of creative metaphor in synaesthetes, and explore what this can tell us about creativity in the population more generally. Their findings provide insights into the nature of creativity as it relates to metaphor, emotion and embodied experience. This title is also available as Open Access on Cambridge Core.
€ 24,95 -
Unpacking Creativity
The Power of Figurative Communication in Advertising'This book provides an effective analysis of visual and language metaphors and their interaction, informed by astute application of cognitive science to a range of examples from advertising. Students and researchers in communication, linguistics, and cognitive linguistics as well as advertising researchers and practitioners will find the book interesting and informative. It is well-written and readable, and would be an excellent text for an advanced course in advertising, communication, or cognitive linguistics.' Professor L. David Ritchie, Department of Communication, Portland State University
€ 143,95 -
Metaphors in the Mind
Sources of Variation in Embodied Metaphor'Lucidly written and well argued, the monograph successfully shows us why this project is worth pursuing.' Shengxi Jin, Journal of Pragmatics
€ 131,95 -
Metaphors in the Mind
Sources of Variation in Embodied Metaphor'Lucidly written and well argued, the monograph successfully shows us why this project is worth pursuing.' Shengxi Jin, Journal of Pragmatics
€ 38,95 -
The Bloomsbury Companion to Cognitive Linguistics
…most major topics are discussed in great depth. Also, it incorporates topics that are largely ignored in the established Cognitive Linguistics handbooks, e.g. variationist linguistics and non-linguistic applications of cognitive-linguistic concepts. It is therefore highly recommended to anyone interested in Cognitive Linguistics, conceptual metaphor theory, and the application of usage-based linguistics in language pedagogy and beyond.
€ 53,95 -
Metonymy
Hidden Shortcuts in Language, Thought and Communication'Jeannette Littlemore's book exposes the role of metonymy in all fields of life, from everyday language to the arts. A comprehensive, insightful, and engaging treatment of a fundamental cognitive mechanism.' Frank Boers, Victoria University of Wellington
€ 143,95