Resultaten voor 'jonathan hardy'

2 resultaten
  1. Intelligent Automation in Digital Transformation Strategy
    1. Jonathan , Hardy

    Intelligent Automation in Digital Transformation Strategy

    Intelligent Automation for Digital Transformation is a comprehensive guide for business leaders, executives, and automation professionals, exploring how Intelligent Automation (IA) has evolved from traditional Robotic Process Automation (RPA) to become a powerful catalyst in Digital Trans-formation. In today’s rapidly changing business environment, IA offers far more than task automa-tion, but is a strategic enabler that supports operational excellence, enables customer experience, and drives innovation. This book begins with the fundamentals of IA and its progression from simple, rule-based RPA to advanced IA, incorporating AI-driven technologies like Machine Learning, Generative AI, and Agen-tic AI. These emerging technologies empower organizations to tackle more complex processes, ena-bling intelligent decision-making and enhanced customer interactions. However, with increased complexity comes the necessity for robust governance and alignment with broader business objec-tives, which is a primary focus of this book. Readers will discover actionable frameworks and governance models designed to support the de-velopment and sustainability of IA programs at scale. The book provides a structured roadmap to establish an IA Center of Excellence (CoE), ensuring that automation efforts align with the organiza-tion’s Digital Transformation goals. By integrating governance processes, risk management, and best practices, this guide enables companies to build IA initiatives that are resilient, compliant, and strategically impactful. Through real-world case studies, insights into IA’s latest advancements, and a clear approach to im-plementation, this book demystifies the journey to becoming a digitally native organization. It’s an essential resource for those looking to harness the full potential of IA to transform their businesses, stay competitive, and navigate the complexities of today’s digital landscape.

    € 24,60
  2. Cross-Media Promotion
    1. Jonathan , Hardy

    Cross-Media Promotion

    Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the ¿problems¿ of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.

    € 44,45