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Resultaten voor 'jonathan hardy'
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Intelligent Automation in Digital Transformation Strategy
Building IA Programs in the Agentic AI EraIntelligent Automation for Digital Transformation is a comprehensive guide for business leaders, executives, and automation professionals, exploring how Intelligent Automation (IA) has evolved from traditional Robotic Process Automation (RPA) to become a powerful catalyst in Digital Trans-formation.
€ 27,50 -
Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
€ 57,95 -
Arrow Striker
€ 21,50 -
Branded Content
The Fateful Merging of Media and MarketingThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
€ 55,50 -
The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices today.
€ 67,95 -
Western Media Systems
Offers a critical introduction to media systems in North America and Western Europe. This book provides a survey and a contribution to comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems.
€ 55,50 -
Critical Political Economy of the Media
An Introduction"Jonathan Hardy’s book deals in a highly astute manner with the question: How are the media shaped by and shaping capitalism and power structures? It is an excellent resource for scholars, students, activists and citizens who are interested in the critique of the political economy of the media and who want to understand what informational capitalism is doing to us and how we can politically resist it." Christian Fuchs, Professor of Social Media, University of Westminster "Questions about the arrogance of media owners, the pervasiveness of advertising and public relations, the failure of regulation, and the pressures on public cultural institutions, are once again rising to the top of the agenda for debate. Jonathan Hardy’s timely intervention provides an admirably clear and accessible introduction to a tradition of inquiry, critical political economy, that has always placed these issues centre-stage. Anyone seriously interested in unpicking the ways media are shaped by the shifting play of power between corporations, governments and civil society will find this book an indispensable guide." Graham Murdock, Professor of Culture and Economy, Loughborough University "The critical study of the political economy of the media has never been more important. Jonathan Hardy provides an excellent overview of this vital perspective in a book that should become a key text in media and communication studies." Janet Wasko, Professor & Knight Chair in Communication Research, University of Oregon
€ 67,95 -
Cross-Media Promotion
Cross-Media Promotion
€ 45,50