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Resultaten voor 'jonathan hardy'
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Mapping the Media-Marketing Ecology
This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.
€ 77,50 -
Intelligent Automation in Digital Transformation Strategy
Building IA Programs in the Agentic AI EraIntelligent Automation for Digital Transformation is a comprehensive guide for business leaders, executives, and automation professionals, exploring how Intelligent Automation (IA) has evolved from traditional Robotic Process Automation (RPA) to become a powerful catalyst in Digital Trans-formation.
€ 27,50 -
Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
€ 57,95 -
Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
€ 200,95 -
The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices today.
€ 214,95 -
The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices today.
€ 67,95 -
Branded Content
The Fateful Merging of Media and MarketingThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
€ 214,95 -
Branded Content
The Fateful Merging of Media and MarketingThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
€ 55,50 -
Cross-Media Promotion
Cross-Media Promotion
€ 138,50 -
Cross-Media Promotion
Cross-Media Promotion
€ 45,50