Auteurs - Donner

Sponsored Editorial Content in Digital Journalism

Engels | Paperback | 9781032453552 | 2024 | 156 Pagina's

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

€ 62,70

Sponsored Editorial Content in Digital Journalism

Engels | Hardback / gebonden | 9781032453545 | 2023 | 156 Pagina's

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

€ 195,70