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Resultaten voor 'luiz a m moutinho'
3 resultaten
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Problems in Marketing
Applying Key Concepts and TechniquesProblems in Marketing
€ 85,95 -
The SAGE Dictionary of Quantitative Management Research
A must-have reference resource for quantitative management researchers, this text contains over 100 entries covering the fundamentals of quantitative methodologies.
€ 89,95 -
Statistical Modeling for Management
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.
€ 91,50