Resultaten voor 'marty cagan'

1. Marty Cagan

Inspired

MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

1. Marty Cagan
2. Christian Idiodi
3. Lea Hickman

Product is Hard SVPG Box Set

Product is Hard.The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform how you work and the results you can achieve. Titles included in this one-of-kind set: INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)LOVED: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)TRANSFORMED: Moving to the Product Operating Model (Silicon Valley Product Group) INSPIRED is written for product teams, EMPOWERED is written for product leaders, and LOVED is written for product marketing managers. TRANSFORMED is written for those leaders that are working to drive change in their companies. Together these books share the critical lessons learned from working with and for many of the top product companies in the world.

1. Marty Cagan
2. Lea Hickman
3. Chris Jones

Transformed

This book has been written by the five SVPG product partners. Our belief is that to lead an effective transformation to the product model, it is critical to have personally been there and done that, and to truly know what good looks like. That is why each of our partners has built products for decades, first as a product creator, and then as a product leader, at several of the most successful tech-powered product companies in the world. You can learn more about the individual partners at www.svpg.com/team.

1. Phyl Terry

Never Search Alone

1. Marty Cagan

Empowered

Praise for EMPOWERED "EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book."—Jeff Patton, Product Process and Design Coach "I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons."—Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce "Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way."—Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity "If you're leading product people or even the whole product organization of your company, this book is for you. It’s the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company’s environment."—Petra Wille, Product Leadership Coach "As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best—create satisfying, engaging experiences for your users and customers."—Simon Zhang, CEO, Growing IO "To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!"—Shamim Mohammad, SVP, Chief Information and Technology Officer, CarMax "I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I’m filled with both excitement and fear. What new product techniques are our competitors using that we are missing? EMPOWERED hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!"—Jeff Trom, CTO, Workiva "The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. EMPOWERED to change their companies in order to survive and thrive."—Frerk-Malte Feller, COO, Afterpay "If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'’ manual for building great product companies that last."—Amanda Richardson, CEO, CoderPad "I included INSPIRED as mandatory reading for anyone joining my product development teams. Now I'll add EMPOWERED to the list of mandatory reading."—Joca Torres, CPO, Gympass "INSPIRED has been a manual for our team to build better products. EMPOWERED is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day."—Ian Cairns, Head of Product for Twitter Developer Platform "EMPOWERED is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings."—Punit Soni, founder, CEO, Suki

1. Jeff Patton
2. Peter Economy
3. Martin Fowler

User Story Mapping

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features