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  1. Development Strategy and Management of the Market Economy
    1. Jean-Claude Milleron

    Development Strategy and Management of the Market Economy

    This volume argues that the government has a vital role to play in facilitating the effective functioning of markets, even though the tendency in the 1990s has been to withdraw from direct involvement in certain sectors of the economy and to reduce intervention and control in others.

    € 147,95
  2. Driving Digital Consumer Value with Green Marketing Approaches

    Driving Digital Consumer Value with Green Marketing Approaches

    € 269,50
  3. Buying a Home - Don't Let Them Make a Monkey Out of You! 8th Edition
    1. Alysse Musgrave

    Buying a Home - Don't Let Them Make a Monkey Out of You! 8th Edition

    € 17,95
  4. Buying a Home
    1. Alysse Musgrave

    Buying a Home

    Don't Let Them Make a Monkey Out of You!
    € 16,50
  5. Sustainability, Digital Transformation, and AI-Driven Innovation

    Sustainability, Digital Transformation, and AI-Driven Innovation

    Integrating ESG, FinTech, and AI to Reshape Financial Markets and Investment Strategies
    € 219,95
  6. Quick Guide Digital Marketing Roadmap
    1. Alexander Schwarz-Musch
    2. Alexander Tauchhammer
    3. Bernhard Guetz

    Quick Guide Digital Marketing Roadmap

    Analysis, Concept Development, and Success Measurement of Your Digital Marketing
    € 76,95
  7. The Mall Manager's Playbook
    1. Musthafa Kamal

    The Mall Manager's Playbook

    STOP MANAGING THE BUILDING. START LEADING THE ASSET. Mall operations management isn't just about keeping the air conditioning running and the floors clean; it's about creating and protecting measurable equity. Yet, most real estate guides still treat operations as basic facility maintenance. They overlook the critical financial, strategic, and leadership elements required to run a mega-asset in today's demanding retail environment. The Mall Manager's Playbook changes how you view operations. Drawing on over 15 years of frontline GCC experience, Musthafa Kamal connects daily operational actions directly to high-level commercial strategy. He reveals how the Operations team acts as the central nervous system of the mall-protecting the brand, maximizing Net Operating Income (NOI), and keeping millions of visitors safe. How do you move beyond reactive, day-to-day tasks and start operating as a strategic asset leader? How do you calculate the financial impact of a chiller upgrade, navigate the strict regulatory and Civil Defense landscapes of the Middle East, and lead outsourced teams with ethical authority? Whether you are a newly appointed Operations Manager stepping onto the floor for the first time, or a seasoned veteran looking to elevate your career to the Director level, this playbook provides the exact frameworks, insider secrets, and "Signal Leadership" systems you need to master modern retail operations.

    € 33,00
  8. The Mall Manager's Playbook
    1. Musthafa Kamal

    The Mall Manager's Playbook

    STOP MANAGING THE BUILDING. START LEADING THE ASSET. Mall operations management isn't just about keeping the air conditioning running and the floors clean; it's about creating and protecting measurable equity. Yet, most real estate guides still treat operations as basic facility maintenance. They overlook the critical financial, strategic, and leadership elements required to run a mega-asset in today's demanding retail environment. The Mall Manager's Playbook changes how you view operations. Drawing on over 15 years of frontline GCC experience, Musthafa Kamal connects daily operational actions directly to high-level commercial strategy. He reveals how the Operations team acts as the central nervous system of the mall-protecting the brand, maximizing Net Operating Income (NOI), and keeping millions of visitors safe. How do you move beyond reactive, day-to-day tasks and start operating as a strategic asset leader? How do you calculate the financial impact of a chiller upgrade, navigate the strict regulatory and Civil Defense landscapes of the Middle East, and lead outsourced teams with ethical authority? Whether you are a newly appointed Operations Manager stepping onto the floor for the first time, or a seasoned veteran looking to elevate your career to the Director level, this playbook provides the exact frameworks, insider secrets, and "Signal Leadership" systems you need to master modern retail operations.

    € 43,00
  9. Nachhaltiger Konsum? Frag doch einfach!
    1. Viola , Muster
    2. Imke , Schmidt
    3. Maike , Gossen

    Nachhaltiger Konsum? Frag doch einfach!

    Dieses Buch erklärt fundiert, was Konsum prägt, warum nachhaltige Alternativen entscheidend sind und wie sie gelingen. Es zeigt die Verantwortung von Verbraucher:innen, Unternehmen und Politik auf und liefert praktische Lösungen für Ernährung, Mobilität, Wohnen und Kleidung. Anhand von zahlreichen Alltagsbeispielen wird verständlich, wie jede:r nachhaltiger konsumieren kann.

    € 24,90
  10. Risks, Innovations, and Corporate Social Responsibility in Finance and Accounting

    Risks, Innovations, and Corporate Social Responsibility in Finance and Accounting

    € 186,95
  11. Risks, Innovations, and Corporate Social Responsibility in Finance and Accounting

    Risks, Innovations, and Corporate Social Responsibility in Finance and Accounting

    € 221,50
  12. Artificial Intelligence for Marketing Strategies

    Artificial Intelligence for Marketing Strategies

    Real-Life Applications and Case Studies

    This book introduces emerging AI technologies and their potential to reshape the marketing landscape, offering a visionary perspective on the future of marketing strategies. It is a comprehensive guide for professionals, scholars, and decision-makers looking to navigate the transformative potential of AI in the modern marketing landscape.

    € 120,50