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Reset
Many of us would like to change one or more of our own behaviors, or those of others. Governments and public health officials frequently initiate programs to promote behavior change on a broad scale. But behavior change is difficult, and success frequently eludes us. Reset: An Introduction to Behavior Centered Design presents a new framework for achieving behavior change that draws on recent advances in neuroscience, evolutionary biology, and ecological psychology. Behavior Centered Design provides a behavioral model derived from reinforcement learning theory, develops a fundamental taxonomy of needs based in evolutionary biology, shows how the disruption of behavior settings is key, and lays out the steps involved in programming for behavior change. Part 1 of Reset begins with an in-depth presentation of the theory behind the model - such as how BCD conceptualizes behavior change - and emphasizes the key principles of surprise, revaluation, and performance. Part 2 is a step-by-step manual for conceiving, creating, implementing, and evaluating a behavior change program. Numerous real-life examples are provided, as well as additional resources to support mastery of the BCD approach. Applied successfully to a range of public health behaviors as well as in commercial product design and marketing, the BCD approach encourages behavior change practitioners to think differently about behavior - both in understanding how and why it is produced, and in how to design programs to change it.
€ 50,40 -
Reflexive Ethnographic Science
Aunger proposes a solution to a fundamental debate in contemporary ethnography: the source of ethnographic authority. He advocates the method of reflexive analysis as a new way of doing ethnography and making it a more effective scientific endeavor. Reflexive Ethnographic Science constitutes a foil to those in cultural studies and related fields who deride the possibility of verifiable ethnographic representations. Aunger's new work promises to reinvigorate ethnographic research and methods by a unique combination of traditional and postmodern objectives, through the reflexive achievement of authority. He explains how reflexive analysis requires changes in standard ethnographic practice in terms of data collection, analysis, and presentation. Using this method, the author offers a case study of the food taboos in a multi-ethnic population in the Democratic Republic of Congo, which includes pygmy foragers and their horticulturalist Bantu neighbors. This book is a valuable tool for graduate level courses in ethnographic method and theory, and a key reference for researchers in the social sciences who employ interviewing, participant observation methods, and multivariate statistical models, including anthropology, sociology, and psychology.
€ 53,50 -
Reflexive Ethnographic Science
Aunger proposes a solution to a fundamental debate in contemporary ethnography: the source of ethnographic authority. He advocates the method of reflexive analysis as a new way of doing ethnography and making it a more effective scientific endeavor. Reflexive Ethnographic Science constitutes a foil to those in cultural studies and related fields who deride the possibility of verifiable ethnographic representations. Aunger's new work promises to reinvigorate ethnographic research and methods by a unique combination of traditional and postmodern objectives, through the reflexive achievement of authority. He explains how reflexive analysis requires changes in standard ethnographic practice in terms of data collection, analysis, and presentation. Using this method, the author offers a case study of the food taboos in a multi-ethnic population in the Democratic Republic of Congo, which includes pygmy foragers and their horticulturalist Bantu neighbors. This book is a valuable tool for graduate level courses in ethnographic method and theory, and a key reference for researchers in the social sciences who employ interviewing, participant observation methods, and multivariate statistical models, including anthropology, sociology, and psychology.
€ 137,50 -
Darwinizing Culture ' the Status of Memetics as a Science'
The publication in 1998 of Susan Blackmore's bestselling 'The meme machine' re-awakened the debate over the highly controverial field of memetics. In the past couple of years, there has been an explosion of interest in 'memes'. The one thing noticably missing though, has been any kind of proper debate over the validity of a concept regarded by many as scientifically suspect. Darwinizing culture: the status of memetics as a science pits leading intellectuals, (both supporters and opponents of meme theory), against eachother to battle it out, and state their case. With a foreword by Daniel Dennett, and contributions from Dan Sperber, David Hull, Robert Boyd, Susan Blackmore, Henry Plotkin, and others, the result is a thrilling and challenging debate that will perhaps mark a turning point for the field, and for future research. Superbly edited by Robert Aunger, Darwinizing culture is a thought provoking book, that will fascinate, stimulate, (and occasionally perhaps infuriate) a broad range of readers including, psychologists, biologists, philosophers, linguists, and anthropologists.
€ 134,80