Resultaten voor 'robert b cialdini'

65 resultaten
  1. Influence, New and Expanded
    1. Robert B Cialdini

    Influence, New and Expanded

    The Psychology of Persuasion
    € 23,99
  2. Influence, New and Expanded UK
    1. Robert B. Cialdini

    Influence, New and Expanded UK

    The Psychology of Persuasion

    “Cialdini has made a classic even better. This updated edition of Influence af?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.” — Daniel H. Pink, author of When, Drive, and To Sell Is Human "Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read." — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs, deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University “Influence richly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK) “Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t “Influence is a modern business classic that has profoundly shaped the ?elds of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network “Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral ?nance.” — Barry Ritholtz, chairman and chief investment of?cer of Ritholtz Wealth Management "Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it." — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference “Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast "In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!" — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable "Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so." — Annie Duke, author of Thinking in Bets and How to Decide “Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

    € 27,50
  3. INFLUENCE - Wie man (andere) überzeugt. Nützliche Erkenntnisse der Psychologie
    1. Robert B. , Cialdini

    INFLUENCE - Wie man (andere) überzeugt. Nützliche Erkenntnisse der Psychologie

    Warum sagen wir Ja? - die Psychologie des Überzeugens Jeden Tag werden wir tausende Male beeinflusst - von Werbung, Verkäufern, Kollegen, Freunden. Doch warum willigen wir ein, obwohl wir es eigentlich nicht wollten? Warum kaufen wir Dinge, die wir nicht brauchen? Warum folgen wir Bitten, die gegen unsere Interessen gehen? Der Sozialpsychologe Robert B. Cialdini hat die wissenschaftlichen Grundlagen der Überzeugung erforscht und sechs universelle Prinzipien identifiziert, die unser Verhalten steuern. In diesem bahnbrechenden Werk zeigt er, wie diese Mechanismen funktionieren - und wie sie manipulativ eingesetzt werden. Basierend auf jahrzehntelanger Forschung und unterhaltsam erzählten Feldstudien liefert Cialdini nicht nur faszinierende Einblicke in die menschliche Psyche, sondern auch praktisches Handwerkszeug: um uns vor unerwünschter Beeinflussung zu schützen und um ethisch zu überzeugen. Influence ist ein Meilenstein der Psychologie und Pflichtlektüre für alle, die verstehen wollen, wie Entscheidungen wirklich getroffen werden - im Marketing, in der Politik, im Alltag. 'Robert B. Cialdini hat das Unmögliche geschafft: Er hat ein Meisterwerk verbessert. Fesselnd und vielschichtig beschreibt er die subtile Macht, die Menschen aufeinander ausüben.' Daniel Kahneman , Autor des Bestsellers 'Schnelles Denken, langsames Denken' 'Ein phänomenales Buch! Ob Sie Verkäufe ankurbeln, einen besseren Geschäftsdeal abschließen oder Ihre Beziehung verbessern wollen, ¿Influence¿ bietet wissenschaftlich gesicherte Prinzipien, die Ihr Leben verändern können.' Daniel Shapiro , Gründer und Direktor des Harvard International Negotiation Program

    € 14,95
  4. Piccole grandi idee. La scienza della persuasione per ottenere massimi risultati con minimi cambiamenti
    1. Robert B. , Cialdini
    2. Noah J. , Goldstein
    3. Steve J. , Martin

    Piccole grandi idee. La scienza della persuasione per ottenere massimi risultati con minimi cambiamenti

    € 21,50
  5. Influencia (Influence, the Psychology of Persuasion)
    1. Robert B Cialdini

    Influencia (Influence, the Psychology of Persuasion)

    La Psicología de la Persuasión (the Persuasion Psychology)
    € 21,95
  6. INFLUENCE - Wie man (andere) überzeugt. Nützliche Erkenntnisse der Psychologie
    1. Robert , B. Cialdini

    INFLUENCE - Wie man (andere) überzeugt. Nützliche Erkenntnisse der Psychologie

    Kaufen oder gekauft werden? - über die Psychologie des Überzeugens Sie möchten andere von etwas überzeugen? Oder sich selbst davor schützen, beeinflusst zu werden? Der Sozialpsychologe und Marketingexperte Robert B. Cialdini hat die Verkaufs- und Verhandlungstechnik revolutioniert. Eingängig und unterhaltsam erläutert er in seinem Standardwerk die sieben wesentlichen Prinzipien, die uns in unseren täglichen Entscheidungen beeinflussen - und wie wir diese an anwenden können. Basierend auf über 40 Jahren Forschung, bietet das Buch alles, was wir brauchen, um erfolgreich zu sein, überzeugend aufzutreten und uns privat und beruflich weiterzuentwickeln. Um zahlreiche neue Studien, praktische Anregungen und aktuelle Fallbeispiele erweitert, liegt der Klassiker endlich in kompletter Neuübersetzung vor. 'Robert B. Cialdini hat das Unmögliche geschafft: Er hat ein Meisterwerk verbessert. Fesselnd und vielschichtig beschreibt er die subtile Macht, die Menschen aufeinander ausüben.' Daniel Kahneman, Autor des Bestsellers Schnelles Denken, langsames Denken 'Ein phänomenales Buch! Ob Sie Verkäufe ankurbeln, einen besseren Geschäftsdeal abschließen oder Ihre Beziehung verbessern wollen, ¿Influence¿ bietet wissenschaftlich gesicherte Prinzipien, die Ihr Leben verändern können.' Daniel Shapiro, Gründer und Direktor des Harvard International Negotiation Program

    € 34,00
  7. Yes!
    1. Steve , Martini
    2. Noah J , Goldstein
    3. Robert B , Cialdini

    Yes!

    SMALL CHANGES CAN MAKE A BIG DIFFERENCE IN YOUR POWERS OF PERSUASION WHAT ONE WORD CAN YOU START USING TODAY TO INCREASE YOUR PERSUASIVENESS BY MORE THAN FIFTY PERCENT? WHICH ITEM OF STATIONERY CAN DRAMATICALLY INCREASE PEOPLE`S RESPONSES TO YOUR REQUESTS? HOW CAN YOU WIN OVER YOUR RIVALS BY INCONVENIENCING THEM? WHY DOES KNOWING THAT SO MANY DENTISTS ARE NAMED DENNIS IMPROVE YOUR PERSUASIVE PROWESS? EVERY DAY WE FACE THE CHALLENGE OF PERSUADING OTHERS TO DO WHAT WE WANT. BUT WHAT MAKES PEOPLE SAY YES TO OUR REQUESTS? PERSUASION IS NOT ONLY AN ART, IT IS ALSO A SCIENCE, AND RESEARCHERS WHO STUDY IT HAVE UNCOVERED A SERIES OF HIDDEN RULES FOR MOVING PEOPLE IN YOUR DIRECTION. BASED ON MORE THAN SIXTY YEARS OF RESEARCH INTO THE PSYCHOLOGY OF PERSUASION,"YES" REVEALS FIFTY SIMPLE BUT REMARKABLY EFFECTIVE STRATEGIES THAT WILL MAKE YOU MUCH MORE PERSUASIVE AT WORK AND IN YOUR PERSONAL LIFE, TOO. CO-WRITTEN BY THE WORLD`S MOST QUOTED EXPERT ON INFLUENCE, PROFESSOR ROBERT CIALDINI,"YES" PRESENTS DOZENS OF SURPRISING DISCOVERIES FROM THE SCIENCE OF PERSUASION IN SHORT, ENJOYABLE, AND INSIGHTFUL CHAPTERS THAT YOU CAN APPLY IMMEDIATELY TO BECOME A MORE EFFECTIVE PERSUADER. WHY DID A SIGN POINTING OUT THE PROBLEM OF VANDALISM IN THE PETRIFIED FOREST NATIONAL PARK ACTUALLY "INCREASE" THE THEFT OF PIECES OF PETRIFIED WOOD? WHY DID SALES OF JAM MULTIPLY TENFOLD WHEN CONSUMERS WERE OFFERED MANY "FEWER" FLAVORS? WHY DID PEOPLE PREFER A MERCEDES IMMEDIATELY AFTER GIVING REASONS WHY THEY PREFER A BMW? WHAT SIMPLE MESSAGE ON CARDS LEFT IN HOTEL ROOMS GREATLY INCREASED THE NUMBER OF PEOPLE WHO BEHAVED IN ENVIRONMENTALLY FRIENDLY WAYS? OFTEN COUNTERINTUITIVE, THE FINDINGS PRESENTED IN "YES" WILL STEER YOU AWAY FROM COMMON PITFALLS WHILE EMPOWERING YOU WITH LITTLE KNOWN BUT PROVEN WISDOM. WHETHER YOU ARE IN ADVERTISING, MARKETING, MANAGEMENT, ON SALES, OR JUST CURIOUS ABOUT HOW TO BE MORE INFLUENTIAL IN EVERYDAY LIFE, "YES" SHOWS HOW MAKING SMALL, SCIENTIFICALLY PROVEN CHANGES TO YOUR APPROACH CAN HAVE A DRAMATIC EFFECT ON YOUR PERSUASIVE POWERS. छोटेसे बदल तुमच्या मन परिवर्तक शक्तीत मोठा बदल करू शकतात. - लेखन साहित्यातील कोणत्या वस्तू, इतरांचे मन परिवर्तन प्रकर्षाने करण्याचे तुमचे प्रयत्न, अधिक परिणामकारक ठरू शकतात? - तुमच्यातील मन परिवर्तकता इतरांपेक्षा ५०ज्ञ् ने वाढविण्यासाठी तुम्ही आज कोणता एक शब्द वापरण्याची सुरुवात करू शकता? - कारणावली दिल्यानंतर लोक `मर्सिडीज'ची निवड करतील; की लोक बीएमडब्ल्यू पसंत करतील? - आणि बहुतांश `डेन्टिस्ट' हे डेनीस का म्हणविले जातात? तुमच्या सहकाऱ्यांनी तुमच्याशी अधिक वेळा सहमत होणे, तुमच्या पाल्यांनी गृहपाठ करणे आणि शेजाऱ्यांनी तुमच्यावर कचरा न टाकणे हे बहुतेक तुम्ही निश्चितपणे पसंत कराल. `आपल्याला हवे ते इतरांनी करावे' असे मन परिवर्तन करण्याच्या आवाहनास आम्हाला रोजच सामोरे जावे लागते. पण लोक कशामुळे आपल्या विनंतीस `होकार' देतात? मन पर

    € 19,50
  8. Influence, New and Expanded
    1. Robert B. Cialdini

    Influence, New and Expanded

    The Psychology of Persuasion

    “Cialdini has made a classic even better. This updated edition of Influence af?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.” — Daniel H. Pink, author of When, Drive, and To Sell Is Human "Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read." — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs, deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University “Influence richly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK) “Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t “Influence is a modern business classic that has profoundly shaped the ?elds of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network “Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral ?nance.” — Barry Ritholtz, chairman and chief investment of?cer of Ritholtz Wealth Management "Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it." — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference “Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast "In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!" — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable "Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so." — Annie Duke, author of Thinking in Bets and How to Decide “Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

    € 34,50
  9. The Practice of Social influence in Multiple Cultures

    The Practice of Social influence in Multiple Cultures

    Intended for scholars and professionals interested in cross- and multicultural research into the mechanisms of the social influnce process.

    € 214,95
  10. Influence and Persuasion (HBR Emotional Intelligence Series)
    1. Harvard Business Review
    2. Nick Morgan
    3. Robert B. Cialdini

    Influence and Persuasion (HBR Emotional Intelligence Series)

    Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing influence and small, simple tactics that you can use to convince others every day.

    € 14,95
  11. Influence and Persuasion (HBR Emotional Intelligence Series)
    1. Harvard Business Review
    2. Nick Morgan
    3. Robert B. Cialdini

    Influence and Persuasion (HBR Emotional Intelligence Series)

    Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing influence and small, simple tactics that you can use to convince others every day.

    € 41,50
  12. HBR's 10 Must Reads for New Managers (with bonus article "How Managers Become Leaders" by Michael D. Watkins) (HBR's 10 Must Reads)
    1. Harvard Business Review
    2. Linda A. Hill
    3. Herminia Ibarra

    HBR's 10 Must Reads for New Managers (with bonus article "How Managers Become Leaders" by Michael D. Watkins) (HBR's 10 Must Reads)

    Develop the mindset and presence to successfully manage others for the first time. If you read nothing else on becoming a new manager, read these 10 articles. We've combed through hundreds of Harvard Business Review This book will inspire you to: develop your emotional intelligence influence your colleagues with the science of persuasion

    € 23,50