Uri Gneezy
Resultaten voor 'uri gneezy'
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Mixed Signals
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world “Getting [an] incentives balance right can be complicated. But Gneezy hopes his book provides insights that help people feel prepared to take on the concept and design better incentives.”—Financial Times “If you think you understand how incentives work, think again. A pioneering behavioral economist reveals how we can create reward systems that minimize unintended consequences and maximize happiness, health, wealth, and success.”—Adam Grant, Granted (blog) Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals. Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist Uri Gneezy explains why incentives often fail and demonstrates how the right incentives can change behavior by aligning with signals for better results. Drawing on behavioral economics, game theory, psychology, and fieldwork, Gneezy outlines how to be incentive smart, designing rewards that are simple and effective. He highlights how the right combination of economic and psychological incentives can encourage people to drive more fuel-efficient cars, be more innovative at work, and even get to the gym. “Incentives send a signal,” Gneezy writes, “and your objective is to make sure this signal is aligned with your goals.”
€ 16,50 -
The Why Axis
Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more. Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people act in order to try to solve major problems in society, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; and the continuing pay disparity between men and women. Their field experiments in the factories, communities, and shops where real people live, work, and play show how incentives can change outcomes. Their results will change the way you think about and take action on both small and large problems, and force us as a society to stop making assumptions and to rely instead upon the evidence of what really works.
€ 14,00 -
Alles is economie
E-bookOp zoek naar antwoorden op grote levensvragen, reisden Gneezy en List de wereld rond om veldonderzoek te verrichten: van de voet van de Kilimanjaro tot aan de wijngaarden in Californië; van het bloedhete Noord-India tot aan de gure straten van Chicago; van de scholen in Israël tot aan de bestuurlijke vergaderzalen van de grootste bedrijven ter wereld. Hun revolutionaire onderzoeksmethodes leiden tot onthullende en soms verbijsterende ontdekkingen over hoe menselijke motieven écht in elkaar zitten. Het zal de manier waarop wij actie ondernemen en nadenken over grote én kleine problemen drastisch veranderen. Bovenal toont dit boek ons hoe fascinerend en leuk economie kan zijn, en hoe het ons dagelijks leven raakt. In Alles is economie boeien Gneezy en List de lezer met hun aanstekelijke stijl en kleurrijke verhalen, en werpen ze licht op een aantal economische en sociaalpsychologische vraagstukken.
€ 11,99