Resultaten voor 'vern'

11 resultaten
  1. Selling by Mail
    1. Verneur Edmund , Pratt

    Selling by Mail

    "Selling by Mail: Principles and Practice" offers an authoritative look into the foundational mechanics of the mail-order industry during its formative years. Authored by Verneur Edmund Pratt, this work serves as a practical manual for entrepreneurs and marketing professionals seeking to master the art of direct commerce. The text systematically outlines the core strategies necessary for building a successful business through the post, covering everything from market research and product selection to the psychological triggers that drive consumer behavior. Pratt emphasizes the importance of precision in communication, detailing how to draft persuasive copy and design layouts that capture attention. Beyond simple advertising, the book explores the operational side of selling by mail, including catalog production, the management of mailing lists, and the logistics of order fulfillment. By documenting the principles and practice of the era, the work provides a fascinating window into the evolution of modern marketing and the historical development of retail distribution. This volume remains a significant resource for understanding the roots of direct-to-consumer sales and the timeless strategies used to engage distant audiences. It is an essential read for historians of business, marketing students, and anyone interested in the enduring principles of persuasive commercial writing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

    € 25,00
  2. Selling by Mail
    1. Verneur Edmund , Pratt

    Selling by Mail

    € 36,50
  3. How Do I know You Won't Steal My Money?
    1. Vern , Hayden Cfp

    How Do I know You Won't Steal My Money?

    This book is written to help the average person to make the right decisions about financial planning and investing. It discusses in layman's language key issues of 5 popular investments : annuities, REITS, mutual funds, exchange traded funds, and life insurance. It also helps answer questions about reverse mortgages, life settlements, and paying off a mortgage. It tells you how to find the right accountant, the right attorney, and the right professional financial planner. Very important are the stories about financial predators. For example Vern's experience with Jim Jones. Jones not only stole millions of people's assets but with his Kool Aid killing over 900 people in Jonestown.The stories help you to produce guardrails and alerts to help protect your money and other assets.

    € 29,00
  4. The Romance of a Great Store
    1. Edward , Hungerford
    2. Vernon Howe , Bailey

    The Romance of a Great Store

    Step back in time and explore the captivating history of one of America's most iconic department stores in "The Romance of a Great Store" by Edward Hungerford. This meticulously prepared print republication delves into the early years and remarkable growth of Macy's, offering a fascinating glimpse into retail history and business innovation. Discover the story behind the legendary New York City landmark and its profound impact on the American shopping experience. From its humble beginnings to its rise as a retail giant, this book chronicles the key figures and pivotal moments that shaped Macy's into a cultural phenomenon. Explore the economic and social forces that contributed to its success, making it a must-read for anyone interested in business history, the evolution of department stores, or the vibrant tapestry of 20th-century America. "The Romance of a Great Store" is a timeless tale of ambition, ingenuity, and the enduring allure of retail. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

    € 29,50
  5. Process internacionalizacii brazil'skih kompanij
    1. Luis Andre , Verneke Fumagalli

    Process internacionalizacii brazil'skih kompanij

    V sowremennoj nespokojnoj i chrezwychajno konkurentnoj srede brazil'skie kompanii stremqtsq powysit' swoü konkurentosposobnost', chtoby sootwetstwowat' nowym trebowaniqm globaliziruüschegosq mira. Osnownaq cel' dannogo issledowaniq - oharakterizowat' i izmerit' stepen' internacionalizacii brazil'skih kompanij, rabotaüschih w sektore lesopromyshlennoj produkcii s wysokoj dobawlennoj stoimost'ü, na osnowe mnogowariantnogo issledowaniq. Odnowremenno prowoditsq analiz ispol'zuemogo processa internacionalizacii, opisywaütsq osnownye trudnosti, s kotorymi prishlos' stolknut'sq, i sootwetstwuüschie resheniq, prinqtye w hode ego realizacii. Issledowalis' desqt' kompanij otrasli, otobrannyh s uchetom ih znachimosti dlq dannogo sektora. Poluchennye rezul'taty podtwerzhdaüt neprotiworechiwost' formuly, postroennoj na osnowe teoreticheskih predposylok, wyqwlqq wazhnye tendencii w processe internacionalizacii, organizacionnoj strukture i tehnologiqh, ispol'zuemyh w otrasli.

    € 19,80
  6. Gestion du risque de crédit au sein d'une compagnie d'assurance
    1. Mickael , Vernet

    Gestion du risque de crédit au sein d'une compagnie d'assurance

    A travers ce livre, nous avons étudié les principaux aspects de la gestion du risque de crédit au sein d'une compagnie d'assurance. La première remarque qui en ressort est que cette gestion s'articule sur différents départements, notamment celui des investissements et du risque management. En effet, malgré le suivi et le pilotage du risque de crédit au niveau du département en charge de la gestion des risques, nous avons trouvé important de souligner, que l'utilisation d'outils de la finance et la mise en place de stratégies d'investissement se font au sein du département des investissements.

    € 39,90
  7. Étude Théorique Et Pratique Des Comptes-Courants Et D'intérêts Mise À La Portée De Tous ...
    1. Adrien , Vernet

    Étude Théorique Et Pratique Des Comptes-Courants Et D'intérêts Mise À La Portée De Tous ...

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

    € 22,00
  8. Borrowed Time
    1. James , Freeman
    2. Vern , McKinley

    Borrowed Time

    The alarming, untold story of Citigroup—one of the largest financial institutions in the world—from its founding in 1812 to its role in the 2008 financial crisis, and the many near-death experiences and government bailouts in between. During the 2008 financial crisis, we were told that Citi was a victim of events beyond its control—the larger financial panic, unforeseen economic disruptions and a perfect storm of credit expansion and private greed. To save the economy and keep the bank afloat, the government provided huge infusions of cash through multiple bailouts that frustrated and angered the American public. But, as Wall Street Journal writer James Freeman and financial expert Vern McKinley reveal in this gripping work of business history, the 2008 crisis was just one of many disasters Citi has experienced since its founding more than two hundred years ago. In Borrowed Time they reveal Citi’s disturbing history of instability and government support. It’s a story that neither Citi nor Washington wants told. Citi has long been tied to the federal government in a relationship that has benefited both. From its earliest years, its well-connected leadership—most of its initial stockholders had owned stock in the Bank of the United States—took massive risks that led to crisis. But thanks to a rescue by private investors, including John Jacob Astor, the bank survived throughout the nineteenth century, long before the era of "too big to fail" bailouts. This is just the tip of the iceberg. The scale of the financial panic of 2008 was hardly unprecedented. As Borrowed Time shows, crisis and outright disasters—and the moral hazard they create—have been surprisingly common during the century of government-protected banking—especially at Citi. This meticulously researched work of financial history reveals the shocking pattern of risk and rescue that defines America’s most controversial bank:A Two-Hundred-Year History of Crises: Go beyond the 2008 financial crisis to uncover the bank’s many near-collapses, from the Panic of 1837 to the modern era, and the powerful figures like John Jacob Astor who intervened.The Wall Street and Washington Connection: Examine the secret history of the deals and relationships that have tied one of America’s largest financial institutions to the federal government for centuries.A Pattern of Financial Instability: Discover how Citigroup’s cycle of massive risk-taking and subsequent taxpayer-funded rescues became an unnerving feature of the American economy.Deeply Researched Economic History: Based on extensive archival research, this is the explosive story that neither the bank nor the government wants the public to know.

    € 33,00
  9. La era del desarrollo sostenible : nuestro futuro está en juego : incorporemos el desarrollo sostenible a la agenda política mundial
    1. Ramón , Vilà Vernis
    2. Jeffrey , Sachs
    3. Ramon , Vilà Vernis

    La era del desarrollo sostenible : nuestro futuro está en juego : incorporemos el desarrollo sostenible a la agenda política mundial

    Nuestro futuro está en juego. Los 7.200 millones de personas que habitamos este planeta competimos por hacernos un hueco en la economía mundial, cada vez más conectada gracias a la tecnología, el comercio y las migraciones, y bajo la creciente amenaza de desastre ambiental. Para asegurar nuestra supervivencia, es urgente que tomemos plena conciencia de esta situación y emprendamos las reformas necesarias.En La era del desarrollo sostenible, el reconocido economista Jeffrey Sachs defiende que el desarrollo sostenible debe convertirse en el marco de la política de cualquier Estado. Dentro de poco tiempo, los 193 estados miembros de la ONU adoptarán los Objetivos de Desarrollo Sostenible (ODS) para ayudar a guiar al mundo en la próxima generación.Sachs ofrece el primer enfoque integral para esta nueva era y para los nuevos ODS, el examen de las complejas interacciones de la economía, la sociedad y el medio ambiente, y explica cómo una estrategia integral puede ayudar a las sociedades a conseguir la combinación de prosperidad económica, inclusión social y la sostenibilidad ambiental.

    € 32,50
  10. Financing Failure
    1. Vern , McKinley

    Financing Failure

    Probably no issue during the most recent financial crisis aroused more passion than financial institution bailouts. Focusing on the policymaking behind the decisions to bail out these institutions--not just during the most recent crisis, but also throughout history--this account argues that the genesis of financial crisis lies in government policy, whether in the mismanagement of monetary policy during the 1930s or in the extraordinary push of consumers into homeownership leading up to the current crisis. This detailed analysis is an essential read in order to understand why the United States has become so reliant on such interventions.

    € 28,50
  11. Forty Years in North Dakota in Relation to Grand Forks County
    1. Henry Vernon , Arnold

    Forty Years in North Dakota in Relation to Grand Forks County

    € 37,50