Resultaten voor 'vern'

Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

1. Vernon Silver

The Lost Chalice

1. J. Vernon Jensen

Ethical Issues in the Communication Process

Upper division and grad students in comm, especially mass comm

Refiguring the Archive

Refiguring the Archive at once expresses cutting-edge debates on `the archive' in South Africa and internationally, and pushes the boundaries of those debates. It brings together prominent thinkers from a range of disciplines, mainly South Africans but a number from other countries. Traditionally archives have been seen as preserving memory and as holding the past. The contributors to this book question this orthodoxy, unfolding the ways in which archives construct, sanctify, and bury pasts. In his contribution, Jacques Derrida (an instantly recognisable name in intellectual discourse worldwide) shows how remembering can never be separated from forgetting, and argues that the archive is about the future rather than the past. Collectively the contributors demonstrate the degree to which thinking about archives is embracing new realities and new possibilities. The book expresses a confidence in claiming for archival discourse previously unentered terrains. It serves as an early manual for a time that has already begun.

1. Barbara , Morris
2. Kathleen , Vernon

Post-Franco, Postmodern

The films of Pedro Almodovar have demonstrated great crossover appeal in their ability to attract both mainstream and marginal audiences and to command critical as well as commercial success. The contributors to this anthology of critical essays seek, through close readings of the director's 10 feature films, to analyze the multiple contexts of Almodovar's phenomenal international success. This volume offers a corrective to the glib approaches that have dominated previous discussions of Almodovar's films, which have treated them, on the one hand, as simply the latest contribution to the travel poster image of passionate, romantic Spain, or, on the other, as historical joyrides through the global pop culture scene. As the first comprehensive study of Almodovar's cinema to be published in North America, the book is also noteworthy for the range of critical and theoretical methodologies that the contributors bring to the study of his works. Drawing upon disciplines that run from psychoanalysis, feminism, queer theory, film and media studies, and cultural theory to the empirical study of audience response, the authors nevertheless share a concern to illuminate the specifically Spanish context of the director's films. While this volume serves the important function of introducing American audiences to post-Franco Spanish culture, it also pursues the complementary goal of projecting contemporary Spain into the critical debate on the forms and functioning of postmodern culture and society.

1. Joseph Grenny
2. Kerry Patterson
3. Ron McMillan

Crucial Conversations - herziene editie

E-book

‘Crucial Conversations’ leert je een goed gesprek te voeren, juist wanneer er heftige emoties en gevoelige belangen in het spel zijn. Het ontspoort al snel, helemaal wanneer er sprake lijkt van discriminatie, uitsluiting of machtsmisbruik. Al twee decennia lang is ‘Crucial Conversations’ hét boek op het gebied van gespreksvaardigheden. Deze vernieuwde editie sluit nog beter aan op de moderne werkvloer, met concrete tips voor digitale communicatie en het bespreken van de politieke en maatschappelijke kwesties van vandaag de dag. Met ‘Crucial Conversations’ kun je constructief blijven communiceren wanneer anderen ontploffen, weet je een veilige situatie te creëren waarin vrijwel alles bespreekbaar is, en breng je het gesprek terug naar wat je wilt bespreken.