Marketing

1. Alison F. , Stowell
2. Herve , Corvellec
3. Mathieu , Durand

Understanding Waste

Waste is omnipresent, with consequences that are increasingly visible. Despite considerable efforts by the waste-management sector to keep waste out of sight and out of mind, current waste levels pose a challenge to the welfare of today and tomorrow, from the squandering of resources to lasting environmental harm. Understanding Waste provides a multidisciplinary introduction to the diversity of waste, including its definitions, physical properties and governance. It describes the spatial rationales for waste from local to global levels, stressing the injustices that characterise how waste is collected and processed. It also explains why contemporary societies are so waste-intensive, demonstrating why so many have an interest in producing waste and suggesting that everyone is implicated in wastework. Furthermore, it suggests that waste is an underestimated source of knowledge and creativity. Readers are invited on an intriguing journey into the underworld of waste, which we all participate in constantly. Accompanied by a series of practical exercises that encourage a reflexive engagement with waste, Understanding Waste - A Multidisciplinary Introduction offers a kickstart to the emerging fields of Waste Studies and Discard Studies.

FinTech and Financial Inclusion

FinTech and Financial Inclusion is a comprehensive edited volume exploring the transformative impact of financial technology on expanding access to financial services and fostering sustainable economic development. This collection brings together insights from leading scholars and practitioners across 20 chapters, offering a multifaceted examination of fintech innovations and financial inclusion globally. The book covers key topics such as the role of financial and digital literacy, fintech's impact on financial systems and economic growth, and case studies from countries like Ghana and India. It delves into technological aspects of fintech, including artificial intelligence (AI) in banking and social media in financial education, while also addressing trends, challenges, and opportunities in fintech adoption. The volume doesn't shy away from ethical considerations and risks associated with fintech, exploring issues of security, privacy, and trust in digital finance. Gender equality in financial inclusion receives significant attention, with a focus on empowering women through financial access. Throughout, the book provides a balanced mix of theoretical frameworks, empirical studies, and practical insights, making it an invaluable resource for academics, policymakers, fintech entrepreneurs, and financial sector professionals. By bringing together various perspectives, this volume enhances our understanding of how technological innovations can create more inclusive and sustainable financial systems worldwide, addressing both the transformative potential of fintech and the challenges for responsible implementation in diverse economic contexts. The core readership includes researchers, students, policymakers, and stakeholders involved in various aspects of finance, technology, sustainability, and policy. It serves as a guide for those looking to understand the practical applications of blockchain in driving environmental change and offers a visionary outlook on the technology's potential to reshape industries sustainably.

Sport Branding

Sport Branding: Theories and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field. By exploring the foundations of sport branding, the book provides a strong theoretical base alongside practical examples and application tools. It covers key topics such as foundational concepts, sport brand management, the management of sport entities, and emerging trends shaping the future of sport branding. This is an essential text for any course on sport branding, and invaluable supplementary reading for any course on sport marketing, sponsorship, sport communication, or marketing communications.

1. Jan Franciszek , Jacko

Morality Management and Situation Ethics

This book presents the philosophical assumptions of situation ethics to show the practice of morality management that follows from them. This research comprises theoretical and applied aspects: It is an investigation into metaethics that encompasses strategic and quality management problems. With the example of situation ethics, the book illustrates the role of philosophical investigations and solutions in management theory and practice. It will be of interest to researchers, academics and advanced students in the fields of business and management studies, ethics, quality management and philosophy. Furthermore, this book may be useful for senior executives and politicians charged with negotiating complicated moral quandaries and overseeing the implementation of ethical policies in their organisations and communities.

1. Hanna , Gorska-Warsewicz

Trust and Brand Management

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, theoretical and practical foundations of brand management and brand heritage, and empirically supported research on the relationship among brand heritage, brand management practices, antecedents, and outcomes of heritage-based corporate brand management. This book consists of two parts. The first part provides a literature review and theoretical and practical background on brand heritage, its antecedents and outcomes, brand management approaches, and heritage-based corporate brand management. The second part presents the results of an empirical study as structural equation modeling to establish the relationship among brand heritage, corporate brand management practices, antecedents (brand history, culture, identity, and authenticity), and outcomes of heritage-based corporate brand management (brand trust, brand equity, and performance). In addition, the book includes 31 case studies of well-known heritage brands presenting their history, marketing communications, development, and positioning strategies. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

Proceedings of The Social Sciences International Research Conference 2025

This book brings together papers from the Social Science International Research Conference (SSIRC) 2025, a global forum hosted by North-West University, South Africa, that brings together scholars, practitioners, and emerging researchers to explore the evolving landscape of social sciences in the age of artificial intelligence.Focusing on the theme “Social Sciences Research in the AI Era: Opportunities, Challenges and Threats,” the papers explore contemporary issues across business management, finance, economics, law, human resource management, marketing, education, and emerging technologies.This volume offers valuable perspectives for academics, policymakers, and professionals navigating the intersection of social sciences and technological innovation.