Marketing

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Traffic Master

Hua Hongbing decodes the soul of cities. With viral case studies from 16 provinces, learn to write "blockbuster copy" in just 3 minutes!¿¿¿¿¿¿¿¿¿¿16¿¿¿¿¿3¿¿¿¿¿"¿¿¿¿¿"¿The author, Hua Hongbing, as the founder of mobile marketing theory, has kept pace with the times and embraced new media, becoming a top influencer within the WeChat ecosystem. From a third-party perspective, he integrates elements such as geographical environment, history and culture, urban development, economic conditions, social life, advantageous industries, local cuisine, and trending events across different regions. Through classic short-form videos, he promotes and decodes the "traffic code" of cities-truly achieving the phenomenon where one person can turn a city into a viral sensation, boost an entire industry, and bring a brand into the spotlight.This book is divided into two parts: "Landscapes of Mountains and Rivers" and "Ode to Cities." The author selects viral short videos he created for 16 provinces, autonomous regions, and municipalities directly under the central government, as well as 33 cities. By analyzing the highlights of the video scripts and decoding the secrets behind their traffic success, he demonstrates how to present a city's unique characteristics and charm from multiple dimensions, using short videos to empower urban cultural tourism.This book aims to help staff in cultural tourism departments at all levels find the traffic code and underlying patterns for using short videos to boost city promotion, making it highly practical. It also serves as an invaluable reference for short-form video content creators.¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿ ¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿¿"¿"¿¿¿¿"¿¿¿¿¿¿¿¿¿¿¿¿¿¿16¿¿¿¿¿¿¿¿¿¿¿33¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿

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Traffic Master

Hua Hongbing personally shares the secrets behind 15 billion in traffic - one book to master viral hits, follower growth, and monetization!¿¿¿¿¿150¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿Hua Hongbing, as the founder of mobile marketing theory, has become a top influencer in the short-form video space. His short-video accounts generate a combined annual traffic of over 15 billion across all major video platforms, solidifying his position as the undisputed "Traffic King" in China's marketing industry. In this book, he distills his experience into what he calls the "Nine Stars in Alignment"-covering the underlying logic of short-video creation, the mindset behind content creativity, methods of copywriting, the patterns of short-video operation, and strategies for achieving virality. This framework provides an in-depth decoding of the traffic secrets behind hit short videos.From both theoretical and practical perspectives, this book provides a valuable "action guide" for short-video content creators, brand promotion professionals, and new media operators seeking to upgrade their knowledge and advance their skills.¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿150¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿¿"¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿¿"¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿¿"¿

1. 刘小卫

A Career in Public Relations

The WeChat Video Channel Playbook/视频号运营攻略

1. 横琴数链数字金融研究院

Breakthrough

1. Liu Jason Yi

Ai营销学