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Marketing
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Politics of Design
Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people.Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information.Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
€ 18,99 -
The Obstacle is the Way
OVER TWO MILLION COPIES SOLD#1 Wall Street Journal Bestseller'Follow these precepts and you will revolutionize your life.' Steven Pressfield, author of The War of Art 'A book for the bedside of every future - and current - leader in the world.' - Robert Greene, author of The 48 Laws of PowerThe Obstacle is the Way has become a cult classic, beloved by men and women around the world who apply its wisdom to become more successful at whatever they do.The book's many fans include a former governor and movie star (Arnold Schwarzenegger), a hip hop icon (LL Cool J), an Irish tennis pro (James McGee), the World Number 1 golfer (Rory McIlroy) and the coaches and players of winning teams like English Rugby National Team, the New England Patriots, Seattle Seahawks and Chicago Cubs.The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: 'The impediment to action advances action. What stands in the way becomes the way.'Ryan Holiday shows us how some of the most successful people in history-from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs-have applied stoicism to overcome difficult or even impossible situations. Their embrace of these principles ultimately mattered more than their natural intelligence, talents, or luck.If you're feeling frustrated, demoralized, or stuck in a rut, this book can help you turn your problems into your biggest advantages. And along the way it will inspire you with dozens of true stories of the greats from every age and era.
€ 15,50 -
Marketing 7.0
A Guide for Thinking Marketers in the Age of AIPHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years. HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing. IWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.
€ 30,50 -
Purple Cow
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.
€ 14,00 -
Creative Demons and How to Slay Them
Richard Holman is a creative specialist, with a background in design and advertising. He runs workshops on creativity all over the world, to inspire people and brands to make better ideas. He also hosts the podcast ‘The Wind Thieved Hat’, where he interviews leading artists and creators, and is a regular contributor to Creative Review and Creativepool. Al Murphy is an illustrator whose clients include the BBC, MTV, Newsweek, the Guardian and Faber & Faber. He has inspired many to pursue a career in illustration, confident they can do better.
€ 17,95 -
This is Marketing
You Can’t Be Seen Until You Learn To SeeSeth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way
€ 23,50 -
Unreasonable Hospitality: The Field Guide
Working alongside Will Guidara is the ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt must-read, for anyone looking to stand out from the pack.
€ 24,50 -
Building a StoryBrand 2.0
Clarify Your Message So Customers Will ListenSince the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges.
€ 20,95 -
Unreasonable Hospitality
The Remarkable Power of Giving People More Than They ExpectWorking alongside Will Guidara is the ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt must-read, for anyone looking to stand out from the pack.
€ 16,50 -
The Pirate's Dilemma
How Youth Culture Is Reinventing Capitalism€ 21,95 -
The Harley-Davidson Book - Refueled
RefueledRide through the history of the Milwaukee legend, get up close to its pristine design, and explore the Harley-Davidson lifestyle that sees riders on the beach, the ice, or in the mountains. Text in English, French, and German.
€ 50,00 -
How To Make Money
An Honest Guide to Going from an Idea to a Six-Figure BusinessHow do I start a business on a budget? How do I find my first 100 customers and make my first £100k? How do I build a network and get my business noticed?
€ 14,95