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Politics of Design
Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people.Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information.Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
€ 18,99 -
The Harley-Davidson Book - Refueled
RefueledRide through the history of the Milwaukee legend, get up close to its pristine design, and explore the Harley-Davidson lifestyle that sees riders on the beach, the ice, or in the mountains. Text in English, French, and German.
€ 50,00 -
The Pocket Universal Principles of Branding
100 Key Concepts for Defining, Building, and Delivering BrandsThe Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental elements of branding.
€ 17,95 -
The Meaning of Branded Objects
Why Some Things Matter More Than OthersThe Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and consumer connection.
€ 26,50 -
Brands in the Age of AI
Brands in the Age of AI by Mark Kingsley explores how AI reshapes branding, enabling personalized consumer experiences and data-driven strategies while addressing challenges in a rapidly evolving landscape.
€ 26,50 -
Better Things
Materials for Sustainable Product DesignThe inside scoop on sustainability and the materials in the products we use.
€ 34,50 -
Change by Design, Revised and Updated
How Design Thinking Transforms Organizations and Inspires Innovation“Tim Brown’s vision, intellect, empathy and humility shine through every page of this book. Change by Design is for dreamers and doers, for corporate executives and NGO leaders, for teachers, students and those interested in the art of innovation.” — Jacqueline Novogratz, founder, Acumen Fund and author, The Blue Sweater “Design thinking... is a way of seeing the world and approaching constraints that is holistic, interdisciplinary, and inspiring.” — Ivy Ross, executive vice president of marketing, The Gap “It’s like getting golf tips from Tiger Wood’s coach. Tim Brown’s firm IDEO has won more medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions.” — Chip Heath, co-author of Made to Stick “Tim Brown has written the definitive book on design thinking. Brown’s wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways.” — Robert I. Sutton, author of The No Asshole Rule “This should be mandatory reading for marketers and engineers who can’t understand why a product as cool as the Segway wasn’t a breakout hit.” — Inc. “With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity.” — Core77 “Brown makes a potent case for employing this creative collaboration in a variety of settings.” — Miami Herald “In his highly readable and compelling new book, Change by Design, Tim argues that “design thinking” needs to permeate every organization—and shape all of its interactions with its constituents.” — Gary Hamel, writer of Management 2.0 “With clarity and crispness, Tim Brown, CEO of the honored, global design consultancy IDEO, demonstrates through noteworthy examples how the principles of design found in a studio can be applied to many of the most urgent challenges facing society, business and government today.” — Peter F. Eder, World Future Review “Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes…” — New York Times “Design is not just about making things. It’s a tool for building better organizations, communities, and governments. It’s an approach, unbound to a specific discipline—a way to organize information; to problem-solve; to synthesize new ideas... Brown is clear, persuasive, and often funny, writing with an authority presumably honed by his years of advising Fortune 500 companies and high-level government officials. But even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes.” — SEED “Brown is clear, persuasive, and often funny... Even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes.” — SEED “In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change.” — BusinessWeek
€ 27,50 -
Designing Brand Identity
A Comprehensive Guide to the World of Brands and BrandingAlina Wheeler is a branding consultant who engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Her best-selling book, Designing Brand Identity, published in 11 languages, was the first book to deconstruct the branding process into a universal, five-phase methodology. She is a past Board member of AIGA and a member of the advisory council for The Dictionary of Brand. She speaks frequently to executives, practitioners, and students around the world. She is also the co-author of Brand Atlas: Branding Intelligence Made Visible. Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. His specialties include naming, brand strategy, brand architecture, and messaging, and past clients include Adobe, John Deere, Disney, and Hewlett Packard Enterprise. Prior to Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand, Southeast Asia. Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service and has published articles about brand strategy and naming in Harvard Business Review, Business Insider, The Guardian, TechCrunch, and Entrepreneur.
€ 57,95 -
Maar Dat Doet Taylor Swift Ook
De verborgen wetten en geheime spelregels van muziekmarketing (en hoe jij ze kan toepassen)Gideon Karting heeft in meer dan vijfentwintig jaar vrijwel elke rol in de muziekindustrie gespeeld. Hij begon als plakker van posters, werkte als manager en platenbaas en groeide uit tot organisator van de grootste concerten en festivals in Nederland. Op zijn cv prijken shows van onder anderen Adele, Harry Styles, Blackpink, Arctic Monkeys, Lady Gaga en Bruno Mars. Zijn weg bewandelde hij niet zonder vallen en opstaan: hij ontdekte dat succes nooit een-op-een te kopiëren is en dat het maken van fouten vaak de beste lessen oplevert. Door schade en schande wijs geworden fileert hij in dit boek de ongeschreven wetten van de muziekmarketing – van legendarische campagnes uit het verleden tot de hypegedreven stunts van nu. Het resultaat: een even vermakelijke als eerlijke kijk achter de schermen van de muziekindustrie met verhalen die je normaal alleen backstage opvangt.
€ 19,95 -
Het verhaal van Adidas
Een ode aan het legendarische merkIn Het verhaal van Adidas neemt stijlauteur Josh Sims je mee op de indrukwekkende reis van dit iconische merk. Hij vertelt over de oorsprong van Adidas in een klein Duits stadje en hoe het merk uitgroeide tot de wereldwijd bekende sportkleding- en schoenenfabrikant van vandaag de dag. Daarnaast onthult hij hoe Adidas met zijn revolutionaire technologie en iconische drie strepen een blijvende culturele impact wist te creëren, en schetst hij de geschiedenis van bekende Adidas-modellen, zoals de Samba, Stan Smith en Spezial. Een must-read voor sportfanaten en sneakerliefhebbers, en iedereen die de geschiedenis van sport en mode wil begrijpen.
€ 20,00 -
INSPIRED
PRAISE FOR INSPIRED "It is rare to find someone like Marty who has impacted early founders, high-growth startups, and multi-billion dollar companies over decades through his product leadership. So when he decides to distill his knowledge in a book, it becomes a must read!" ?Avid Larizadeh Duggan, General Partner, GV (Google Ventures) "If you only have one book on product management, this is the one." ?Chad Dickerson, Former CEO, Etsy "This book was a catalyst for helping us transform how we organize and operate. Marty gave us a compelling case for change, actionable steps, and the fundamental truths to keep us on course." ?Ann Yauger, AVP Product, CarMax "When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. Marty's writing has helped me understand how product managers and product organizations really should work. I wish I'd had this book years ago." ?Jeff Patton, Agile Product Leadership Coach "I don't know of any other person who has the breadth and depth of knowledge and insight in Product Management that Marty possesses. This is not your typical business book where you skim it in 30 minutes and wonder why it was worth $14.99. INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career." ?Kyrie Robinson, VP User Experience, Chegg "INSPIRED was an invaluable resource to me and the Heroku team when we were scaling through the challenging 50-150 employee phase. This book should be on the shelf of anyone in a product leadership position." ?Adam Wiggins, Co-Founder, Heroku "The first edition of INSPIRED shaped my thinking as a young product manager, and I now assign it to my students to make sure they are making the right things in the right way. INSPIRED teaches you to think like Silicon Valley's smartest product managers." ?Christina Wodtke, Author, Professor, and Startup Advisor "Product Management is the art and science of creating the products that give each company its existence. It's the core of a business. For the digital world, Marty Cagan helps you understand and master Product Management like no other. This is essential reading to remain relevant tomorrow." ?Frerk-Malte Feller, Workplace by Facebook "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" ?Sarah Bernard, VP Product, Jet.com "When Marty talks and writes about product, it becomes clear that his knowledge is based on walking the walk. He knows the difference between great technology, and great products based on great technology." ?Bjorn Carlson, Engineering Team Lead, Google Cloud Platform
€ 31,50 -
Brand Activism
Advertising and the Ethics of VisibilityThis book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
€ 33,50