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This is Marketing
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.
€ 21,50 -
The Pirate's Dilemma
How Youth Culture Is Reinventing Capitalism€ 21,95 -
Influence
The foundational and wildly popular go-to resource for the science of influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights on human behavior ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucial aspect of behavioral science surprisingly easy to understand. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science in your own decision-making. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles of social psychology, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion:ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence, New and Expanded EPB is a comprehensive guide to using these principles to move others in your direction.
€ 18,50 -
The Meaning of Branded Objects
Why Some Things Matter More Than OthersThe Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and consumer connection.
€ 26,50 -
For the Culture
The Power Behind What We Buy, What We Do and Who We Want to BeMarcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
€ 16,50 -
L' enfer numérique: Voyage au bout d'un like
‘Guillaume Pitron recalls the origins of digital technology and explains how this new communication tool has catastrophic consequences on our environment … What happens when you send an email? What is the geography of clicks? What ecological and geopolitical challenges do they bring without our knowledge? This is the subject of The Dark Cloud … For two years, the journalist followed, on four continents, the route of our emails, our likes, and our vacation photos.’
€ 27,50 -
Influence, New and Expanded UK
The Psychology of Persuasion“Cialdini has made a classic even better. This updated edition of Influence af?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.” — Daniel H. Pink, author of When, Drive, and To Sell Is Human "Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read." — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs, deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University “Influence richly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK) “Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t “Influence is a modern business classic that has profoundly shaped the ?elds of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network “Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral ?nance.” — Barry Ritholtz, chairman and chief investment of?cer of Ritholtz Wealth Management "Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it." — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference “Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast "In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!" — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable "Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so." — Annie Duke, author of Thinking in Bets and How to Decide “Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife
€ 27,50 -
Change by Design, Revised and Updated
The subject of ?design thinking? is the rage at business schools, throughout corporations, and increasingly in the popular press?due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press?due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide?now updated with addition material, including new case studies, and a new introduction?design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
€ 28,00 -
Buyology
Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Buyology reveals for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
€ 15,50 -
The Rules That Make Us
THE RULES THAT MAKE US'With the eye of an anthropologist and the clarity of a storyteller, Oliver Sweet helps us see the water we all swim in - the invisible systems that shape our choices, our communities, and even our sense of self. This book doesn't just explain culture; it restores our ability to see it - to notice what we have stopped noticing ... I read it with gratitude and a sense of recognition: this is how deep seeing begins.'Christian Madsbjerg, author of Look and Sensemaking'Oliver Sweet does something rare: he captures cultural complexity without flattening it into easy answers. The evidence is rigorous, the thinking is nuanced, and the whole thing feels genuinely contemporary.'Rob Scotland, head of brand marketing at Veo'A must-read for anyone who wants to understand how the world really works.' Erin Meyer, author of The Culture Map'Anthropology in technicolour - accessible, sharp and unsettling in all the right ways. It reminds us that culture doesn't just describe who we are; it scripts what we believe is possible.'Dr Lollie Mancey, programme director at UCD Innovation AcademyOliver Sweet's book is not only a highly informative read and riotously entertaining, but it's an important book ... It is a brilliant and truthful account of how culture shapes us, and more importantly how it unites us more than divides us.'Chloe Combi, author, speaker, columnist, consultant'Policy makers, think tankers, businesses, consultants, listen up: Forget "nudge" and "behaviour change" - culture is where it's at!'Professor Martin Holbraad, director of Ethnographic Insights Lab, UCL'The Rules That Make Us is more than a guide to culture; it's a framework for seeing the systems that shape belief, behaviour, and belonging. What makes it powerful is that it's not just theory - it's lived anthropology, translated into a way of thinking that anyone can use. This book doesn't just describe the world; it helps you understand how to work with it.'Murray Standford, head of anthropology, Coca-Cola
€ 21,50 -
F*ck de klimaatverandering?!
hoe communicatiestrategen de klimaatmoeheid te lijf gaan met verleiding, verhaal en verzetIn F*ck de klimaatverandering?! buigen 10 topcommunicatiestrategen zich over de vraag hoe we de schijnbaar sluimerende klimaatmoeheid opnieuw kunnen omzetten in meer urgente en doeltreffende klimaatactie. Hoe zouden topmerken de klimaatverandering ‘verkopen’ om de publieke opinie te beïnvloeden en haar gedrag te veranderen? Hoe kunnen we samen het ‘systeem’ onder druk zetten om harder en sneller te reageren op de klimaatverandering? En welke rol kan klimaatcommunicatie hierbij spelen? Met tien silver bullets vuren tien communicatiedenkers hun grieven en oplossingen af op de tikkende tijdbom die de klimaatverandering is. Allemaal tegelijk. En met grote precisie en vuurkracht. In de hoop en met de overtuiging dat hun verhalen burgers en beslissingnemers bij bedrijven en overheden zullen aanzetten om dringend méér te doen dan louter toekijken terwijl de wereld in brand staat. Met bijdragen van Isabelle Cannoo, Tom De Bruyne, Eline Goethals, Tom Himpe, Tallita Ortiz de la Torre, Vincent Jansen, Hamza Ouamari, Evert Van den Broeck, Patrick van Haperen en Peter Verbiest Auteursbio Peter Verbiest zette als expert in strategische merkcommunicatie de afgelopen 40 jaar zijn stempel op de communicatie van vele succesvolle merken in binnen- en buitenland. Naast zijn huidige rol als strategisch directeur bij Hotel Bonka en freelancestrateeg deelt hij zijn expertise ook met de opleiding International Tourism and Leisure aan de hogeschool Thomas More (Mechelen) en als spreker aan de Vlaamse universiteiten.
€ 28,50 -
Badvertising
Polluting Our Minds and Fuelling Climate ChaosUncovers the devastating psychological, social and environmental costs of advertising
€ 16,95