Marketing

1. Kamil Lubiński
2. Magdalena Grębosz-Krawczyk

Nostalgic Branding in the Toy Industry

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Routledge Handbook of Consumer Protection and Behaviour in Energy Markets

This handbook provides a comprehensive study of consumer protection and behaviour in energy markets in selected jurisdictions worldwide. It provides a contemporary overview of national consumer protection and policy developments in the energy sector. The volume will be an essential reference for students, academics and policy makers.

1. Ian , Pfeffer

The Harbor Guide Method

Most sales books teach scripts, tactics, or motivational theory. Few teach how to understand where you are in the relationship journey-or how to navigate the human side of selling with consistency, confidence, and strategic intent. The Harbor Guide Method introduces a practical framework for inside sales professionals, sales leaders, and business operators who want a repeatable system for driving revenue growth through consultative selling. Created by sales strategist, educator, and business systems developer Ian Pfeffer, this methodology helps readers identify where they are in the sales conversation, avoid common self-sabotaging behaviors, strengthen customer relationships, and move opportunities forward with greater clarity. Originally developed within a complex cost-plus wholesale business environment, the Harbor Guide Method is designed to translate across industries wherever inside sales, business development, account management, or customer relationship selling are critical to growth. Inside this book, readers will learn how to: - Diagnose where prospects are in the relationship journey - Improve phone-based sales conversations without sounding scripted - Navigate objections and stalled opportunities more effectively - Increase consistency in inside sales performance - Build stronger consultative selling habits - Better align sales behavior with business outcomes and profitability More than a sales coaching book, this is a practical operating framework for sales teams, leaders, founders, and executives seeking scalable inside sales capability. Whether you are an individual seller looking to improve results or a business leader evaluating how to design or strengthen an inside sales division, The Harbor Guide Method provides a structured approach to smarter, more human revenue growth.

1. Nicole , Freitag

Erfolgreich auf LinkedIn®: Strategien für Kanzleien und Banken

Digitale Sichtbarkeit entscheidet heute darüber, wem Mandanten, Kunden und Bewerber Vertrauen schenken. In Kanzleien und Banken entsteht der erste Eindruck längst über LinkedIn: Profile, Inhalte und Suchergebnisse formen ein Bild, bevor ein Gespräch stattfindet. Dieses Essential zeigt, wie diese Wahrnehmung gezielt gestaltet werden kann – strukturiert, professionell und im Arbeitsalltag gut integrierbar. Nicole Freitag erklärt, wie Positionierung, Personenmarken und Unternehmensseiten zusammenwirken, wie Inhalte von Algorithmen und KI-Systemen bewertet werden und warum eine klare digitale Präsenz zum festen Bestandteil moderner Geschäftsentwicklung geworden ist. Mit konkreten Prozessen, verständlichen Strukturen und praxiserprobten Ansätzen zeigt sie, wie Kanzleien und Banken Vertrauen aufbauen, Expertise sichtbar machen und interne Abläufe entlasten können. Ein Essential für Partner, Führungskräfte sowie Kommunikations- und HR-Verantwortliche, die verstehen wollen, wie digitale Sichtbarkeit funktioniert und wie sie sie für ihre eigene Arbeit nutzbar machen.  

1. Brian Kasday

Build a Complete Marketing Department

1. Chelsea Peitz

Un-Copy-Paste-Able: How to Build a Personal Brand People Trust on Social Media