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Marketing

Marketing

Welkom bij onze pagina gewijd aan marketing! Hier ontdek je een verzameling boeken die je zullen inspireren en informeren over de kracht en de mogelijkheden van marketing. Of je nu een marketingprofessional bent die zijn vaardigheden wil verbeteren, een ondernemer die effectieve strategieën wil ontwikkelen of gewoon geïnteresseerd bent in het vakgebied, onze boeken bieden waardevolle inzichten en praktische tips. Duik in de wereld van marketing en breng je merk tot leven met behulp van onze collectie boeken.
1.154 resultaten
  1. Consumed: How Big Brands Got Us Hooked on Plastic
    1. Saabira Chaudhuri

    Consumed: How Big Brands Got Us Hooked on Plastic

    Longlisted for the FT Business Book of the Year

    A vital investigation into how disposability has transformed our lives and why we've been unable to kick our plastic habit by Wall Street Journal reporter Saabira Chaudhuri.

    € 14,95
  2. Better Things
    1. Daniel Liden

    Better Things

    Materials for Sustainable Product Design

    The inside scoop on sustainability and the materials in the products we use.

    € 34,50
  3. L' enfer numérique: Voyage au bout d'un like
    1. Guillaume Pitron

    L' enfer numérique: Voyage au bout d'un like

    ‘Guillaume Pitron recalls the origins of digital technology and explains how this new communication tool has catastrophic consequences on our environment … What happens when you send an email? What is the geography of clicks? What ecological and geopolitical challenges do they bring without our knowledge? This is the subject of The Dark Cloud … For two years, the journalist followed, on four continents, the route of our emails, our likes, and our vacation photos.’

    € 27,50
  4. Badvertising
    1. Andrew Simms
    2. Leo Murray

    Badvertising

    Polluting Our Minds and Fuelling Climate Chaos

    Uncovers the devastating psychological, social and environmental costs of advertising

    € 16,95
  5. Strategic City Branding
    1. Viriya Taecharungroj

    Strategic City Branding

    Insights from Asian Cities

    Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

    € 33,50
  6. Marketing Purebred Livestock
    1. M N Beeler

    Marketing Purebred Livestock

    € 28,95
  7. Future Management for Sustainable Prosperity
    1. Anna K. Zarkada
    2. Yioula Melanthiou

    Future Management for Sustainable Prosperity

    Regenerating Mindsets, Rethinking Strategic Agility
    € 131,95
  8. Brand Sustainability Transformation in Carbon-Intensive B2B Industries
    1. Oliver Brockschmidt

    Brand Sustainability Transformation in Carbon-Intensive B2B Industries

    How to Bridge the Gap between Reputation and Reality
    € 120,95
  9. Sustainable Business and Finance in Africa

    Sustainable Business and Finance in Africa

    This book critically interrogates sustainable business and finance practices within the unique African context, addressing regulatory and policy inconsistencies and offering a comprehensive assessment of how green finance can unlock sustainable business value in the continent amid unprecedented geopolitical risks.

    € 214,95
  10. Marketing Purebred Livestock
    1. M N Beeler

    Marketing Purebred Livestock

    € 41,50
  11. Strategic Omnichannel Management

    Strategic Omnichannel Management

    Data, Analytics and Insights

    This book offers a clear, practical guide to tackling one of the most pressing challenges in contemporary omnichannel management. Through practical case studies, industry data, and recent research, it demonstrates how effective omnichannel strategies can rebuild buyer trust, enhance profitability, and foster resilience during disruptions.

    € 214,95
  12. Mindful Consumption and Marketing
    1. Krittinee Nuttavuthisit

    Mindful Consumption and Marketing

    'This enlightened perspective of business practice challenges bedrock marketing and consumer research concepts and precepts by suffusing them with mindful modifications, enriching both theory and application. The book advances a vision of a broader, holistic market ecology, shaped by stewardship in service to wellbeing, where morality and authenticity unseat insatiability.' John F. Sherry, Jr., Raymond W. & Kenneth G. Herrick Professor of Marketing Emeritus, Mendoza College of Business, University of Notre Dame

    € 34,50