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Ferrari
De moderne legendeJe hoeft geen autofanaat te zijn om Ferrari te kennen en ervan te houden, omdat het merk nou eenmaal onderdeel uitmaakt van de moderne geschiedenis. Ferrari staat voor een veelzijdige legende die het concept van vier wielen, de voortschrijdende techniek, het design en de cultuur van auto's en de opkomst van autoraces samenbrengt. Daarnaast is Ferrari rijk aan verhalen van mensen die het merk van het steigerende paard groot hebben gemaakt. Wie dit boek leest, maakt een indrukwekkende reis door bijna honderd jaar snelheid en spektakel.
€ 24,99 -
Consumed: How Big Brands Got Us Hooked on Plastic
Longlisted for the FT Business Book of the YearA vital investigation into how disposability has transformed our lives and why we've been unable to kick our plastic habit by Wall Street Journal reporter Saabira Chaudhuri.
€ 14,95 -
Change by Design, Revised and Updated
How Design Thinking Transforms Organizations and Inspires Innovation“Tim Brown’s vision, intellect, empathy and humility shine through every page of this book. Change by Design is for dreamers and doers, for corporate executives and NGO leaders, for teachers, students and those interested in the art of innovation.” — Jacqueline Novogratz, founder, Acumen Fund and author, The Blue Sweater “Design thinking... is a way of seeing the world and approaching constraints that is holistic, interdisciplinary, and inspiring.” — Ivy Ross, executive vice president of marketing, The Gap “It’s like getting golf tips from Tiger Wood’s coach. Tim Brown’s firm IDEO has won more medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions.” — Chip Heath, co-author of Made to Stick “Tim Brown has written the definitive book on design thinking. Brown’s wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways.” — Robert I. Sutton, author of The No Asshole Rule “This should be mandatory reading for marketers and engineers who can’t understand why a product as cool as the Segway wasn’t a breakout hit.” — Inc. “With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity.” — Core77 “Brown makes a potent case for employing this creative collaboration in a variety of settings.” — Miami Herald “In his highly readable and compelling new book, Change by Design, Tim argues that “design thinking” needs to permeate every organization—and shape all of its interactions with its constituents.” — Gary Hamel, writer of Management 2.0 “With clarity and crispness, Tim Brown, CEO of the honored, global design consultancy IDEO, demonstrates through noteworthy examples how the principles of design found in a studio can be applied to many of the most urgent challenges facing society, business and government today.” — Peter F. Eder, World Future Review “Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes…” — New York Times “Design is not just about making things. It’s a tool for building better organizations, communities, and governments. It’s an approach, unbound to a specific discipline—a way to organize information; to problem-solve; to synthesize new ideas... Brown is clear, persuasive, and often funny, writing with an authority presumably honed by his years of advising Fortune 500 companies and high-level government officials. But even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes.” — SEED “Brown is clear, persuasive, and often funny... Even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes.” — SEED “In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change.” — BusinessWeek
€ 27,50 -
500 tips en ideeën voor je LinkedIn-posts
Trek meer klanten en omzet aan op je persoonlijke profiel en de bedrijfspaginaHoe creëer je een LinkedIn-post die je doelgroep ook echt raakt? LinkedIn-expert Corinne Keijzer deelt samen met 11 andere topspecialisten maar liefst 500 tips en ideeën voor jouw LinkedIn-posts.
€ 17,50 -
INSPIRED
PRAISE FOR INSPIRED "It is rare to find someone like Marty who has impacted early founders, high-growth startups, and multi-billion dollar companies over decades through his product leadership. So when he decides to distill his knowledge in a book, it becomes a must read!" ?Avid Larizadeh Duggan, General Partner, GV (Google Ventures) "If you only have one book on product management, this is the one." ?Chad Dickerson, Former CEO, Etsy "This book was a catalyst for helping us transform how we organize and operate. Marty gave us a compelling case for change, actionable steps, and the fundamental truths to keep us on course." ?Ann Yauger, AVP Product, CarMax "When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. Marty's writing has helped me understand how product managers and product organizations really should work. I wish I'd had this book years ago." ?Jeff Patton, Agile Product Leadership Coach "I don't know of any other person who has the breadth and depth of knowledge and insight in Product Management that Marty possesses. This is not your typical business book where you skim it in 30 minutes and wonder why it was worth $14.99. INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career." ?Kyrie Robinson, VP User Experience, Chegg "INSPIRED was an invaluable resource to me and the Heroku team when we were scaling through the challenging 50-150 employee phase. This book should be on the shelf of anyone in a product leadership position." ?Adam Wiggins, Co-Founder, Heroku "The first edition of INSPIRED shaped my thinking as a young product manager, and I now assign it to my students to make sure they are making the right things in the right way. INSPIRED teaches you to think like Silicon Valley's smartest product managers." ?Christina Wodtke, Author, Professor, and Startup Advisor "Product Management is the art and science of creating the products that give each company its existence. It's the core of a business. For the digital world, Marty Cagan helps you understand and master Product Management like no other. This is essential reading to remain relevant tomorrow." ?Frerk-Malte Feller, Workplace by Facebook "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" ?Sarah Bernard, VP Product, Jet.com "When Marty talks and writes about product, it becomes clear that his knowledge is based on walking the walk. He knows the difference between great technology, and great products based on great technology." ?Bjorn Carlson, Engineering Team Lead, Google Cloud Platform
€ 31,50 -
Strategic City Branding
Insights from Asian CitiesStrategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
€ 33,50 -
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.
€ 71,95 -
Leadership in the Pharmaceutical Industry
From Theory to PracticeLeadership in Pharmacy focuses on leadership in pharmaceutical organisations at three levels: individual, team, and organisational. The book is designed to benefit readers from various business sectors, with the primary audience being academics, students, and individuals interested in leadership in the pharmaceutical industry.
€ 33,50 -
Algorithmic Dynamic Pricing from E-Commerce Vendors
A Systematic Review and Future PathwaysThis book is a concise and integrative synthesis of the rapidly expanding literature on dynamic pricing in e‑commerce. Algorithmic dynamic pricing has become a central strategic tool for brand manufacturers and retailers operating in e‑commerce and platform‑mediated markets. Prices are no longer static decisions but are continuously updated by algorithms that learn from demand, inventory, competition, and consumer behavior—while operating under governance, fairness, and operational constraints. Based on a systematic literature review of 101 high‑quality journal articles and supported by bibliometric mapping, the book organizes existing research into four coherent streams: operational and algorithmic pricing, consumer perceptions and fairness, platform governance and ecosystems, and revenue management in services and hospitality. Beyond summarizing prior work, the book proposes a contemporary definition of dynamic pricing as an algorithmic, learning‑based policy and outlines 17 research propositions that structure future inquiry. These propositions connect methodological challenges—such as learning under competition and non‑stationarity—with actionable managerial levers for pricing design. Designed for researchers, (pre)doctoral students, and practitioners, the book provides a clear entry point into a fragmented field and offers practical insights for firms navigating pricing decisions in data‑driven, policy‑constrained online markets.
€ 54,95 -
Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements
The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.
€ 28,95 -
Marketing Purebred Livestock
€ 28,95 -
Creating Brand in the Building Automation, Controls, and Smart Buildings Space Through a Look at the Niagara Framework(R)
€ 35,95