Marketing
Filters
-
Thema
-
Productvorm
-
Taal
-
Prijs
Marketing
-
Creative Demons and How to Slay Them
Richard Holman is a creative specialist, with a background in design and advertising. He runs workshops on creativity all over the world, to inspire people and brands to make better ideas. He also hosts the podcast ‘The Wind Thieved Hat’, where he interviews leading artists and creators, and is a regular contributor to Creative Review and Creativepool. Al Murphy is an illustrator whose clients include the BBC, MTV, Newsweek, the Guardian and Faber & Faber. He has inspired many to pursue a career in illustration, confident they can do better.
€ 17,95 -
Unreasonable Hospitality: The Field Guide
Working alongside Will Guidara is the ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt must-read, for anyone looking to stand out from the pack.
€ 24,50 -
Unreasonable Hospitality
The Remarkable Power of Giving People More Than They ExpectWorking alongside Will Guidara is the ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt must-read, for anyone looking to stand out from the pack.
€ 16,50 -
Consumed: How Big Brands Got Us Hooked on Plastic
Longlisted for the FT Business Book of the YearA vital investigation into how disposability has transformed our lives and why we've been unable to kick our plastic habit by Wall Street Journal reporter Saabira Chaudhuri.
€ 14,95 -
The Pocket Universal Principles of Branding
100 Key Concepts for Defining, Building, and Delivering BrandsThe Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental elements of branding.
€ 17,95 -
The Meaning of Branded Objects
Why Some Things Matter More Than OthersThe Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and consumer connection.
€ 26,50 -
Brands in the Age of AI
Brands in the Age of AI by Mark Kingsley explores how AI reshapes branding, enabling personalized consumer experiences and data-driven strategies while addressing challenges in a rapidly evolving landscape.
€ 26,50 -
Unreasonable Hospitality
The Remarkable Power of Giving People More Than They ExpectWorking alongside Will Guidara is the ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt must-read, for anyone looking to stand out from the pack.
€ 23,50 -
Better Things
Materials for Sustainable Product DesignThe inside scoop on sustainability and the materials in the products we use.
€ 34,50 -
Designing Brand Identity
A Comprehensive Guide to the World of Brands and BrandingAlina Wheeler is a branding consultant who engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Her best-selling book, Designing Brand Identity, published in 11 languages, was the first book to deconstruct the branding process into a universal, five-phase methodology. She is a past Board member of AIGA and a member of the advisory council for The Dictionary of Brand. She speaks frequently to executives, practitioners, and students around the world. She is also the co-author of Brand Atlas: Branding Intelligence Made Visible. Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. His specialties include naming, brand strategy, brand architecture, and messaging, and past clients include Adobe, John Deere, Disney, and Hewlett Packard Enterprise. Prior to Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand, Southeast Asia. Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service and has published articles about brand strategy and naming in Harvard Business Review, Business Insider, The Guardian, TechCrunch, and Entrepreneur.
€ 57,95 -
Pitch
How to Captivate and Convince Any Audience on the PlanetA game-changing guide to the art, science and joy of pitching
€ 20,95 -
Hacking the Human Mind
"A book for the ages." -Rory Sutherland, Author, AlchemyHow did the world's best brands get so big?They had more than great products - they hacked the human mind.This book reveals their secrets.Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here.And it's not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for - without them ever really knowing why.
€ 21,50