Results for 'david airey'

1. David Airey

Identity Designed: The Process

Identity Designed: The Process is an essential reference outlining the process of brand identity design, including examples from today’s top designers.

1. David Airey

Logo Design Love

Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks. Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today’s brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo—from shaping a project brief to presenting final work with confidence. Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life. The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work. In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you’ll learn: Why logos matter, and how they shape the way we experience brandsHow storytelling, strategy, and simplicity work together in iconic designWhat to consider when creating a new mark or refreshing an existing oneHow to price your work and communicate its value to clientsHow to navigate client conversations, from first meeting to final presentationWays to stay motivated, manage feedback, and grow your confidence as a designerPractical advice to sharpen your logo design processWhat it takes to build an identity system that goes beyond the logo Whether you’re designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.

The Routledge Handbook of Tourism and Hospitality Education

"This highly authoritative text provides a very timely, reflective and forward-looking critique of tourism and hospitality education and the forces impacting its development and delivery across the world. The breadth and depth of issues included in the text provide comprehensive coverage of the subject with the international and inter-disciplinary approach adopted making it a highly useful, even essential, text for all tourism and hospitality scholars worldwide" - Professor Alan Fyall, Orange County Endowed Professor of Tourism Marketing Rosen College of Hospitality Management, University of Central Florida, USA"The editors have assembled a well crafted, timely and authoritative collection offering rich coverage of educational provision in diverse settings. Based on philosophical principles and drawing upon a strong research base, they convey the dynamic and challenging environment which is confronting tourism and hospitality educators in the classroom and beyond." - Professor Brian King - Associate Dean (Executive Education and Partnership) and Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University "Comprehensive and provocative, this book is a "must read" for faculty and administrators in hospitality and tourism programs the world over. It effectively presents the history and evolution of our programs, curricular challenges and innovations, and threats and opportunities for the future. Without doubt, hospitality and tourism have taken their rightful place in the higher education landscape. But, as this handbook so aptly argues, this is a landscape that is forever shifting. It is up to us to successfully navigate these changes and successfully chart a course for the future. Like many of the authors in this volume, I applaud the recognition that hospitality and tourism have the opportunity to shape the world for the better. It is up to us develop the curriculum that makes this abundantly clear; one that provides our students with the opportunity to develop the knowledge, skills and values that will help this be so. I have no doubt that this handbook will prove to be an immensely useful resource in this essential endeavour." Julia Christensen Hughes, College of Business and Economics Dean, University of Guelph

Tourism in Development: Reflective Essays

This thought-provoking book challenges the orthodoxy of tourism and development, highlights past and current events as well as the repercussions and further developments well into the future.

1. David Airey
2. King Chong

Tourism in China

David Airey is Professor of Tourism Management at the University of Surrey, UK. King Chong is Project Fellow at the Public Policy Research Institute, Hong Kong Polytechnic University, China.

An International Handbook of Tourism Education

Offers an evaluation of the advancements in tourism higher education. This work includes a global survey of tourism education that offers a comprehensive basis for a comparative review. It is structured round four key themes: Curriculum; International perspective; Teaching, learning and assessment; and Resources, progression and quality.