Results for 'kevin maney'

1. Kevin Maney
2. Mike Damphousse

The Category Creation Formula

"If you want to stand out in the amazing AI era, then 'category design' may be the most valuable new skill you will want to have. It's all in Kevin Maney and Mike Damphousse’s new book, The Category Creation Formula." — John Sculley, chairman, RxAdvance and former Apple CEO “Kevin Maney and Mike Damphousse have written a concise and enlightening ‘how to’ guide on new category creation. This new formula helps creatives and entrepreneurs reimagine and reshape the old and push it out to make it new.” — Ted Leonsis, vice chairman emeritus, AOL;founder and CEO, Monumental Sports “The difference between breakout success and mediocrity often lies in how a company defines—and dominates—its category. The Category Creation Formula distills decades of front-line experience guiding founders through the messy, high-stakes process of category design.” — Mark Roberge, co-founder at Stage 2 Capital, professor at Harvard Business School, founding Chief Revenue Officer, HubSpot. "Kevin and Mike have codified what the best founders do instinctively. The Category Creation Formula is a sharp diagnostic tool for identifying real market opportunities. It explains why great companies often succeed not because they're first, but because they time and execute category creation perfectly. In an era of unprecedented technological change, when AI is reshaping every industry, strategic category design is a requirement. This is the playbook for founders who want to define markets, rather than compete in them." — Hemant Taneja, CEO, General Catalyst "If you want to stop just competing and actually dominate your market, you need this book. It’s the ultimate guidebook for focusing on huge market breakthroughs instead of wasting time on small feature updates. I know this works because I created the Access Infrastructure category for secure remote access and collaboration. The Category Creation Formula totally nails the strategy for defining your market's playing field and setting the rules for everyone else. If you believe you have a game-changing product, The Category Creation Formula is a required read for every ambitious founder, CEO and product leader." — Mark Templeton, CEO of Citrix (retired) and multiple-startup board member "Kevin has long helped entrepreneurs think more clearly about how to define and build meaningful companies. This latest work, with Mike Damphousse, brings uncommon clarity to what it means to create not just a product, but a place in the world for it." — Zach Reitano, CEO and co-founder, Ro "Kevin Maney does it once again, this time teaming up with Mike Damphousse to create a thoughtful, fun to read and enormously helpful book that captures how innovators can see and frame new opportunities amid great technological change. If you’re not yet using Strategic Category Design, this is your playbook." — Don Tapscott, entrepreneur and bestselling author

1. Hemant Taneja

The Transformation Principles

1. Kevin Maney

Red Bottom Line

1. Hemant Taneja
2. Kevin Maney
3. Kenneth Chenault

Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

WALL STREET JOURNAL BESTSELLER A pioneering venture capitalist provides an actionable framework for founders and executives to create innovative, enduring companies built for growth and for societal good. The Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of “move fast and break things,” minimum viable products, and hyper engagement at any cost must be replaced with new principles for an era of responsible innovation. We can no longer manage businesses solely for growth. With innovation comes responsibility: to generate returns beyond profits and to recenter technology as a force for good in the world. This requires a shift in the way organizations approach and value work. A company’s mindset—its intent to do good, avoid harmful consequences, and innovate responsibly—is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build along with the company from the ground up, one that incentivizes and rewards the organization for fulfilling its intentions. Companies need a new set of KCIs, or key consequence indicators, that measure factors such as its impact on customers’ energy consumption, whether its product is being used equally across socioeconomic groups, or if it is actually solving the social problem it is addressing. Not only is this the right thing to do—increasingly, it is what customers, employees, and shareholders demand of business. In this inspiring, practical, and actionable guide, Hemant Taneja:lays out the argument for why a new model of company building and leadership is necessary—and how it can lead to better performanceexplores why social-good businesses are some of the greatest opportunities today, detailing examples of billion-dollar startups that are addressing inequality, climate change, systemic societal problems, and chronic disease—all while generating profit and positive shareholder returnspresents a topic-by-topic road map that addresses business models, artificial intelligence, ethical growth, culture, governance, and good citizenship Intended Consequences is designed as the ultimate playbook for founders, entrepreneurs, leadership teams, and investors on how to build and maintain a responsible innovation company.

1. Hemant Taneja
2. Stephen Klasko

UnHealthcare

1. Kevin Maney

The Maverick and His Machine

The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J.