Results for 'paula perez sobrino'
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Unpacking Creativity
The Power of Figurative Communication in Advertising'This book provides an effective analysis of visual and language metaphors and their interaction, informed by astute application of cognitive science to a range of examples from advertising. Students and researchers in communication, linguistics, and cognitive linguistics as well as advertising researchers and practitioners will find the book interesting and informative. It is well-written and readable, and would be an excellent text for an advanced course in advertising, communication, or cognitive linguistics.' Professor L. David Ritchie, Department of Communication, Portland State University
€ 35,95 -
Metaphor, Metonymy, the Body and the Environment
An Exploration of the Factors That Shape Emotion-Colour Associations and Their Variation across Cultures'… this monograph is essential reading for students and researchers interested in cognitive linguistics and cross-cultural studies, and is sure to inspire and guide scholars and practitioners in fields such as psychology, cultural studies, design, and art.' Yue Guan, Journal of Pragmatics
€ 24,95 -
Unpacking Creativity
The Power of Figurative Communication in Advertising'This book provides an effective analysis of visual and language metaphors and their interaction, informed by astute application of cognitive science to a range of examples from advertising. Students and researchers in communication, linguistics, and cognitive linguistics as well as advertising researchers and practitioners will find the book interesting and informative. It is well-written and readable, and would be an excellent text for an advanced course in advertising, communication, or cognitive linguistics.' Professor L. David Ritchie, Department of Communication, Portland State University
€ 143,95 -
Multimodal Metaphor and Metonymy in Advertising
Why should one spend some time reading this book? First, from the opening page and onwards, Pérez-Sobrino takes you by the hand and leads you carefully and pedagogically through a mosaic and maze of complexities, metaphors and metonymies (and metaphor and metonymy spawns of different kinds), and colorful and intriguing advertisements. The language is easy to follow but never simple. Second, the role of metonymy is highlighted throughout, giving a broader picture of figurative language and its rich characteristics, especially from a multimodal perspective [...]. Third, it is a book encompassing linguistics and advertisement, and as such, it provides a much appreciated, and concrete, link between theory and practice.
€ 110,95 -
Constructing Families of Constructions
Analytical perspectives and theoretical challengesWithin Construction Grammar, this volume moves away from a compartmentalized view of constructions with the aim of providing a more holistic description of grammar. Thus, the book brings together analyses that look at constructional families within the “constructicon” of such languages as English, Spanish, German, Polish, Croatian, and Hungarian. Part 1 focuses on how different analytical perspectives may be applied to comparable and/or connected constructions with a view to enhancing our understanding of their similarities, differences, and relations. Part 2 contributes to the state of the art in Construction Grammar in three ways: (i) by reconciling aspects of various constructionist analyses; (ii) by determining to what extent competing constructionist perspectives can offer more adequate approaches to specific analytical needs; and (iii) by challenging central assumptions within Construction Grammar. This book is expected to encourage further research into the anatomy of constructional families and their interrelations in all domains of constructional organization.
€ 114,95