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Results for 'w chan kim'
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Beyond Disruption
Innovate and Achieve Growth without Displacing Industries, Companies, or JobsUSA TODAY BESTSELLER Named one of the Top 50 Business Books and Top 23 Leadership Books of 2023 by The Next Big Idea Club Named one of the best management books of 2023 by Børsen. "I can't help but fall in love with Beyond Disruption. It's yet another masterpiece from Kim and Mauborgne that provides a fresh perspective on a popular business topic. The ideas presented in the book have the power to reshape our approach to growth and innovation, transforming how we view disruption moving forward." — Small Business Trends Advance Praise for Beyond Disruption: "Chan Kim and Renée Mauborgne have done it again. Their first book, Blue Ocean Strategy, is a landmark in the field of strategy, beloved by business leaders worldwide. Now, Beyond Disruption presents new research for innovating and seizing growth opportunities without the social and human costs that often come with disruption and the displacement of jobs, people, companies, and industries. Nondisruptive creation is a pathbreaking new concept that shows leaders and innovators how business can be a force for good. This book will become a business classic." — Jake Cohen, Senior Associate Dean at the MIT Sloan School of Management "Few books are fascinating and theoretically important. Beyond Disruption is. Introducing a big new idea—Nondisruptive Creation—Chan Kim and Renée Mauborgne once again have written an agenda-setting book. Reflecting their deep insight and decades of research, Beyond Disruption offers evidence that economies, industries, and companies can grow without leaving a wake of destruction in their path. A must-read for executives, policy makers and students alike." — Craig Hatkoff, Co-founder of the Tribeca Film Festival, Co-founder of the Disruptor Awards "Clay Christensen's seminal book, The Innovator's Dilemma, identifies the complacency of many major companies, too entrenched in their successful existing business models, that got disrupted from the low end by startup innovators who ate their lunch! Now, Chan Kim & Renée Mauborgne take the contrasting view and brilliantly state the case for nondisruptive creation focusing not on existing businesses, but the opportunities presented by solving a brand new set of challenges whether it be space, climate change, or multiple areas not addressed by existing industries. The book offers an enlightened strategy for addressing the unmet needs of the 21st century which will lead imaginative thinkers to approach business with a whole new perspective." — Alan Patricof, Founder and Chairman of Primetime Partners, Chairman Emeritus of Greycroft LLC and Founder of Apax Partners "If you think disruption is important for our business and economy, you must read this book. Beyond Disruption by Chan Kim and Renée Mauborgne tells the missing half of the story that complements disruption. It offers an alternative approach to market-creating innovation through which economic growth can be achieved without destroying existing companies or jobs. It shows how innovation, growth, and society can move in lockstep. Beyond Disruption will be the innovation playbook for decades to come." — Warren Tuttle, a board member of the United States Intellectual Property Alliance "What Africa needs is a new generation of visionary leaders who understand innovation and how to transform the continent into a twenty-first century economic juggernaut. Beyond Disruption will serve as a blueprint and an indispensable tool for the next one hundred Mandela's who can integrate our many cultures and rich traditions with the challenges and opportunities of modernity." — Ndaba Mandela, Founder of the Mandela Institute for Humanity, author of Going to the Mountain: Life Lessons from My Grandfather, Nelson Mandela "Chan Kim and Renée Mauborgne have tapped into a new global zeitgeist, reflecting a cultural moment as people around the world are searching for a new approach where economic and social good can move in lockstep. Reflecting their deep insight and decades of research, Beyond Disruption offers proof that economies, industries, and companies can grow, without leaving a wake of destruction in their path." — Elcin Barker Ergun, Chief Executive Officer of Menarini Group, a Top 50 Global Pharma Company "Beyond Disruption speaks to a whole new generation of leaders and innovators who believe that business can be a force for good. At last, a book that gives us the tools for creating economic and social value at the same time, lifting up societies through new jobs and game-changing growth opportunities for all. Introducing a big new idea—Nondisruptive Creation—Chan Kim and Renee Mauborgne once again have written an agenda-setting book." — Heung Soo Kim, Executive Vice President and Head of the Global Strategy Office of Hyundai Motor Group
€ 27,95 -
De blauwe oceaan
creatieve strategie voor nieuwe, concurrentievrije marktenZelden sloeg een managementtheorie zo snel aan als De blauwe oceaan. Al vijftien jaar is het een begrip onder managers, ondernemers en marketeers. In dit strategisch meesterwerk beargumenteren W. Chan Kim en Renée Mauborgne dat hevige concurrentie slechts leidt tot een bloedrode oceaan van rivalen die vechten om een almaar krimpende winstmarge. Zich baserend op een uitgebreide studie onder 150 bedrijven, pleiten zij voor de creatie of ontdekking van een nieuwe, onontgonnen markt: de blauwe oceaan. HERZIENE EDITIE MET NIEUW VOORWOORD EN DRIE EXTRA HOOFSTUKKEN
€ 25,00 -
Blue Ocean Strategy, Enhanced Edition
How to Create Uncontested Market Space and Make the Competition IrrelevantThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents now expanded with new case studies on Nvidia and Taylor Swift.
€ 34,50 -
Oceano blu: cambiare oltre la competizione. Cinque passi vincenti per stimolare la fiducia e creare nuova crescita
Nel 2005, W. Chan Kim e Renée Mauborgne hanno cambiato per sempre il panorama internazionale del business con il bestseller "Strategia oceano blu" e il suo nuovo modello per scoprire mercati incontestati per la crescita e battere la concorrenza. Quando hanno adottato la loro teoria e hanno cominciato a ripensare radicalmente le proprie strategie, molti leader e manager, però, non sapevano come iniziare e, soprattutto, come convincere i membri del proprio team a sposare un concetto direttamente in contrasto con le regole tradizionali del loro settore. Cercavano passi concreti e un processo sistematico da seguire per creare e catturare oceani blu minimizzando i rischi. Oggi, dopo aver venduto più di 3,6 milioni di copie del libro, tradotto in 44 lingue e commentato in migliaia di articoli, W. Chan Kim e Renée Mauborgne affrontano questa nuova sfida con un decennio di nuove ricerche ed esempi di come leader in diversi settori e organizzazioni hanno operato il cambiamento applicando il processo e gli strumenti descritti qui. "Oceano blu: cambiare" è la guida definitiva per portare voi, il vostro team e la vostra organizzazione a nuovi livelli di fiducia, creazione di mercato e crescita. Con un approccio sistematico in cinque passi, che comprende l'osservazione della psicologia umana per costruire la fiducia delle persone, "Oceano blu: cambiare" mostra come: trovare il punto di partenza e costruire il migliore team possibile; usare gli strumenti giusti per capire dove ci si trova e dove ci si può avventurare per creare nuova crescita; re-immaginare i confini del proprio mercato; scegliere e sviluppare la "mossa oceano blu" migliore; testare e perseguire il cambiamento oceano blu più promettente. Pieno di lezioni apprese sul campo, di imprese riuscite ma anche di fallimenti, "Oceano blu: cambiare" è una lettura indispensabile per leader, manager, imprenditori e chiunque sia impegnato a costruire un futuro irresistibile.
€ 24,50 -
Creatività Oceano blu. Innovare e crescere senza smantellare industrie, aziende e posti di lavoro
Il concetto di "distruzione creatrice" - coniato da Joseph Schumpeter per indicare quel "processo di mutazione industriale che rivoluziona incessantemente dall'interno la struttura economica, distruggendo incessantemente quella vecchia, creandone incessantemente una nuova" - domina da decenni la teoria e la pratica dell'innovazione, al punto da essere spesso considerato l'unico tipo di progresso possibile per un'impresa. Tuttavia, quest'approccio impone un costo pesante: alle aziende che ne restano escluse, ma anche alla società in termini di posti di lavoro persi e del conseguente disagio sociale. Esiste quindi un approccio alternativo all'innovazione e alla crescita? Forti di una ricerca trentennale, W. Chan Kim e Renée Mauborgne - autori di "Strategia Oceano blu" - rivelano una nuova strada per crescere e innovare: proprio come il loro primo volume ridefiniva l'essenza della strategia nella creazione senza competizione, "Creatività Oceano blu" espande il concetto di innovazione introducendo un nuovo approccio, la "creazione non dirompente", libera dagli effetti collaterali negativi tipici della distruzione creatrice. Ricco di esempi tratti dal mondo reale delle imprese, questo libro si propone come il nuovo punto di riferimento pratico per guidare gli sforzi di innovazione verso il miglioramento delle imprese e della società nel suo complesso.
€ 22,50 -
Strategia oceano blu. Vincere senza competere
€ 26,50 -
HBR's 10 Must Reads on Strategy, Updated and Expanded (featuring "The Five Competitive Forces That Shape Strategy" by Michael E. Porter)
If you read nothing else on strategy, read this book. We've chosen a new selection of current and classicHarvard Business Reviewarticles that will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value.
€ 53,95 -
HBR's 10 Must Reads on Strategy, Updated and Expanded (featuring "The Five Competitive Forces That Shape Strategy" by Michael E. Porter)
If you read nothing else on strategy, read this book. We've chosen a new selection of current and classicHarvard Business Reviewarticles that will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value.
€ 24,95 -
Der SEO-Ansatz zur strategischen Unternehmensführung von W. Chan Kim und Renée Mauborgne in der Automobilbranche
Projektarbeit aus dem Jahr 2022 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2, , Sprache: Deutsch, Abstract: Die "Strategie zur Eroberung blauer Ozeane" (SEO) von W. Chan Kim und Renée Mauborgne stellt einen innovativen Ansatz in der strategischen Unternehmensführung dar. Dieses Konzept, vorgestellt im Bestseller "Der Blaue Ozean als Strategie", betont die Notwendigkeit für Unternehmen, über die traditionellen Marktgrenzen hinauszuschauen, um langfristiges Wachstum zu sichern. Diese Projektarbeit fokussiert sich auf die Anwendung dieses Ansatzes in der Automobilbranche am Beispiel der VORWERK AUTOTEC GmbH & Co. KG und beantwortet drei zentrale Fragen: Welches sind die drei wichtigsten Erkenntnisse aus dem Buch? Inwiefern unterscheidet sich der SEO-Ansatz von klassischen strategischen Ansätzen? Und schließlich, wie gut eignet sich der SEO-Ansatz für die Umsetzung in der Automobilbranche?Der erste Abschnitt der Arbeit präsentiert eine eingehende Literaturanalyse, insbesondere in Bezug auf die herausragenden Erkenntnisse aus dem Buch. Der zweite Abschnitt setzt sich mit einem Vergleich zwischen dem SEO-Ansatz und herkömmlichen strategischen Ansätzen auseinander. Hierbei wird darauf eingegangen, wie sich der SEO-Ansatz von anderen bekannten Strategien unterscheidet. Im dritten Abschnitt wird schließlich der Nutzen des SEO-Ansatzes für die VORWERK AUTOTEC GmbH & Co. KG bewertet. Die Projektarbeit trägt dazu bei, das Verständnis für die SEO-Strategie zu vertiefen und zeigt mögliche Anwendungen in der spezifischen Dynamik der Automobilbranche auf.
€ 18,95 -
Strategisches Management im Buch "Der Blaue Ozean als Strategie" von W. Chan Kim und Renée Mauborgne. Die wichtigsten Erkenntnisse zur Blue-Ocean-Strategie und deren Umsetzbarkeit
Projektarbeit aus dem Jahr 2022 im Fachbereich BWL - Unternehmensführung, Management, Organisation, , Sprache: Deutsch, Abstract: Im Rahmen der Projektarbeit zum Kurs Strategisches Management wird das Buch "Der Blaue Ozean als Strategie" von W. Chan Kim und Renée Mauborgne behandelt. Der im Buch dargestellt strategische Ansatz unterscheidet sich maßgeblich von bisher üblichen Strategieansätzen. Als Anwendungsbereiche sind neben der grundsätzlichen Unternehmensstrategie die Bereiche Marketing und Innovation zu nennen. Die Methode scheint zudem auf Wirtschaftssektoren anwendbar zu sein, um sich von der Konkurrenz zu differenzieren und ein hohes Leistungsniveau zu halten.Die Autoren verfolgen den Ansatz, nicht in bestehenden Märkten zu agieren, sondern neue konkurrenzfreie Märkte zu schaffen. Der Fokus liegt darauf, dem Wettbewerb auszuweichen und diesen nicht zu versuchen zu überbieten, sondern zeigt einen Alternativweg in wettbewerbsfreie Marktfelder führen kann. Hierbei unterscheiden die Autoren zwischen "Roten Ozeanen" als gesättigte Märkte ohne Wachstumschancen und "Blauen Ozeanen" als neue Märkte, in denen sich ein Unternehmen allein und ohne Konkurrenz entwickeln kann.Im weiteren Verlauf der Projektarbeit wird zu Beginn die Fragestellung nach den drei wichtigsten Erkenntnissen aus dem Buch beantwortet. Danach folgt ein Vergleich mit den klassischen Strategieansätzen zur Ergründung neuer Märkte. Hier wird beispielhaft die Nischenstrategie nach Porter, die Diversifikationsstrategie nach Ansoff und die schöpferische Zerstörung nach Schumpeter. Hier werden Unterschiede verdeutlicht und herausgestellt. Abschließend wird die praktische Umsetzbarkeit der drei wichtigsten Erkenntnisse der Blue-Ocean-Strategie für die PSD Bank Hannover e.G. überprüft, indem diese auf die Bank angewendet und beurteilt werden. Hierbei findet einleitend eine kurze Vorstellung des Unternehmens PSD Bank Hannover e.G. und dessen Geschäftsmodell statt.
€ 18,95 -
Mavi Okyanusa Dogru - Rekabetin Ötesinde
Dünyada 3.6 milyon satis yakalayan ve New York Times, Wall Street Journal ve USA Today coksatani olan Mavi Okyanusa Dogru, kurumunuz icin yepyeni bakis acilari sunan bir is dünyasi klasigi. W. Chan Kim ve Renée Mauborgneun on yili askin calismasiyla, gercek arastirma ve istatistiklerle hazir- ladigi bu rehber, kurumunuzu rekabetin ötesine tasiyarak sektörde nasil fark yaratabileceginizi adim adim anlatiyor. Hem karli büyümeyi hem de kalici deger yaratmayi hedefle- yen yöneticiler ve girisimciler; rekabetin cikmaz sokagindan acik mavi okyanuslara yelken acmaya davetlisiniz. Heyecan verici bir is kitabi... Mavi Okyanusa Dogru gercek hayattan güclü örnekler iceriyor... Bu paha bicilmez kilavuz, is odakli okurlara ilham verecek. -Publishers Weekly Mavi okyanus stratejisinin uygulanmasina yardimci olma konusundaki deneyimlerin sentezlendigi heyecan verici bir kitap... Mavi Okyanusa Dogru uygun zihniyete sahip herhan- gi bir organizasyonun bir mavi okyanus girisimi baslatmasi ve uygulamasi icin kapsamli bir rehber sunuyor. -Forbes
€ 13,99 -
HBR at 100
The Most Influential and Innovative Articles from Harvard Business Review's First CenturyHarvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. You can find HBR at: hbr.orgTwitter: @HarvardBizLinkedIn: linkedin.com/company/harvard-business-reviewFacebook: @HBRInstagram: @harvard_business_reviewYouTube: youtube.com/user/harvardbusinessreview
€ 26,50