Louis-Philippe Kerkhove
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Data-driven Retailing
A Non-technical Practitioners' Guide
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Description
Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.
Specifications
Publisher
Springer International Publishing AG
Pub date
Oct. 7, 2023
Pages
15
Theme
Retail and wholesale industries
Measurements
235 x 155 mm
EAN
9783031129643
Binding
Paperback
Language
English