John A. Mathews
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Dragon Multinational
A New Model for Global Growth
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Description
Mathews examines a handful of multinationals from the "Periphery" that have globalized their operations extremely rapidly. These firms have utilized strategies of international linkage and leverage to speed their global coverage. Mathews contends that the new global business world will offer unprecedented opportunities for firms that know how to enmesh themselves in global networks.
... a stimulating book that encourages scholars to test theories of international business expansion against a wider set of firms.
Specifications
Publisher
Oxford University Press Inc
Pub date
Feb. 14, 2002
Pages
272
Theme
International business
Measurements
231 x 157 x 28 mm
Weight
503 gr
EAN
9780195121469
Binding
Hardback / bound
Language
English