Luiz A M Moutinho
Charles S Chien
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Problems in Marketing
Applying Key Concepts and Techniques
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Description
Problems in Marketing
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
Specifications
Publisher
SAGE Publications Inc
Edition
2
Pub date
Dec. 12, 2007
Pages
336
Theme
Sales and marketing
Measurements
232 x 186 mm
Weight
620 gr
EAN
9780761971795
Binding
Paperback
Language
English