The Why Axis

Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do – and how effective incentives can spur people to change their behaviour and achieve more.

True trailblazers in one of the greatest innovations in economics of the last fifty years.

John List and Uri Gneezy are among the foremost behavioral economists in the world. This book about their groundbreaking research is a true pleasure to read.

Uri Gneezy is a pioneer whose work tears down the wall between the lab and the field.

John List’s work in field experiments is revolutionary.

Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and Professor of Economics and Strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel’s Technion, and the University of Haifa.

John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President’s Council of Economic Advisors for environmental and resource economics.