Andreas Krämer
Thomas Burgartz
Christina Muzzu
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Customer Value-centered Management
Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
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Beschrijving
Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
Specificaties
Uitgever
Springer International Publishing AG
Verschenen
17 juli 2025
Pagina's
22
Thema
Klantenservice
Afmetingen
235 x 155 mm
EAN
9783031904967
Bindwijze
Hardback / gebonden
Taal
Engels