Data Driven Decisions

Chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement.

S.L. Gupta is a seasoned academic and administrator with over 30 years of experience in Management education. Holding the position of Professor & Director at Birla Institute of Technology Noida, his expertise lies in areas like marketing, entrepreneurship, and higher education.

Niket Mehta is a Multimedia enthusiast. He had done PhD on Gaming as Mode of Communication which was primarily a qualitative study.

Jitendra Singh Rathore is an Assistant Professor at Department of Commerce and Management – WISDOM, Banasthali Vidyapith, India.

Piali Haldar brings a wealth of experience and expertise in the field of marketing and research.

Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science,Technology, and Business at the Pennsylvania Western University.