Decoding Global Marketing Decisions

The book examines the transformative power of AI and emotional intelligence and offers a roadmap for navigating global market challenges. This book equips readers with practical strategies to harness AI insights and emotional awareness, enabling them to comprehend consumer behavior and enhance their decision-making.

Prof. Thomas Heinrich Musiolik is a Chair Professor of Marketing and Technology at Woxsen University in Hyderabad, India.

Prof. Dr. Jose Esteves is the Dean and President of the Executive Board at Porto Business School, a leading institution for executive education and research in Portugal.

Dr. Hemachandran Kannan is a professor in the department of Artificial Intelligence & Business Analytics at School of Business, Woxsen University, India.

Dr. Raul Villamarin Rodriguez is the Vice President, Woxsen University and an Adjunct Professor at Universidad del Externado, Bogotá, Colombia.

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