Decoding Greatness

In Decoding Greatness , award-winning social psychologist Ron Friedman shows readers how to decode, master and create great ideas to produce novel breakthroughs of their own.

'A much-needed handbook for learning how success really happens. Read this book if you want to upgrade from working hard to actually producing results that matter.'

'Ron Friedman brilliantly illuminates how experts in every field use reverse engineering to jumpstart their thinking and spark innovation. Decoding Greatness is an eye-opening, fast-paced read that uses the unexpected success stories of athletes, artists, innovators, entrepreneurs, and even criminal masterminds. Clear, concise, and backed by the latest science, it’s a rare combination of entertainment and enlightenment that will transform the way you approach your next project.'

'Great innovators have one thing in common. They all cracked the code. In his riveting new book, Ron Friedman shows how history’s most creative minds unlocked the potential of reverse engineering, and more importantly, how to apply that process strategically in today's most competitive fields. Filled with compelling, unforgettable stories, Friedman shows how disruptive innovations in technology, sports, art, and business have shaped our world where future innovations can be found.'

Ron Friedman, PhD, is an award-winning psychologist and the founder of ignite80, a learning and development company that teaches leaders science-based strategies for building high-performing teams. His research has been featured on NPR, Bloomberg , CBS, NBC, FOX, CNN, as well as in The New York Times , The Washington Post , The Boston Globe , The Guardian , The Globe and Mail (Toronto), Fast Company , Psychology Today , and Harvard Business Review . He is the author of The Best Place to Work , an Inc. Magazine Best Business Book of the Year, and Decoding Greatness . He lives in Pittsford, New York.