Digital Identity in the Age of Big Tech

An accessible introduction to the technical and social construct of digital identity, this book helps students understand how the data they generate through online activities and apps is used and the implications it can have.

Cynthia Tysick is the Innovative Pedagogy and Creative Spaces Librarian at the University at Buffalo as well as Adjunct Professor in their Interdisciplinary Social Sciences Department where she teaches a first-year seminar on digital identity. Cynthia’s research explores the formation of digital identities and how individuals construct those identities through various landscapes, both physical and virtual.